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Getting China and India Right : Strategies for Leveraging the World's Fastest Growing Economies for
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Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-10% of the population. This is a missed opportunity. China and India are the only two countries that constitute four realities that are strategically crucial for the global enterprise.
This book aims to shed light on the brutal competition for markets and resources in China and India, and also lays out the strategic action implications for those companies that want to emerge as the global players of tomorrow.