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Getting China and India Right : Strategies for Leveraging the World's Fastest Growing Economies for

Getting China and India Right : Strategies for Leveraging the World's Fastest Growing Economies for - image 1 of 1

About this item

This book is the first strategic guide for multi-national corporations (MNCs) that are contemplating expanding into both China and India.

Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-10% of the population. This is a missed opportunity. China and India are the only two countries that constitute four realities that are strategically crucial for the global enterprise.

  • Both provide mega-markets for almost every product and service
  • Both have platforms that will dramatically reduce the company's global cost structure
  • Both have platforms that will significantly boost the company's global technology and innovation base
  • Both are springboards for the emergence of new, fearsome global competitors.

    This book aims to shed light on the brutal competition for markets and resources in China and India, and also lays out the strategic action implications for those companies that want to emerge as the global players of tomorrow.

  • Edition: Unabridged
    Genre: Business + Money Management
    Sub-Genre: Strategic Planning, Management, International / General
    Format: Mp3_cd
    Publisher: Brilliance Audio
    Author: Anil K. Gupta & Haiyan Wang
    Language: English
    Street Date: March 29, 2016
    TCIN: 51408954
    UPC: 9781511383752
    Item Number (DPCI): 248-20-5367
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