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Girlhood on Disney Channel : Branding, Celebrity, and Femininity (Hardcover) (Morgan Genevieve Blue)

Girlhood on Disney Channel : Branding, Celebrity, and Femininity (Hardcover) (Morgan Genevieve Blue) - image 1 of 1

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Since the early 2000s, Disney Channel has been dominated by original live-action programming popular among tween girls. The shows’ successes rely not only on their popularity among girl audiences, but also on the development of star personae by girl performers, such as Raven-Symoné, Miley Cyrus, and Selena Gomez. In addition, these programs and their performers have spawned lucrative media and merchandising franchises for the Walt Disney Company. This book, then, includes analyses of this Disney Channel programming, as well as Disney corporate reports and executive statements, and Disney Channel stars’ performances, promotional appearances, media production, philanthropic efforts, and entrepreneurism. Analyzing these texts, performances, activities, and personae, it considers the ways in which they reproduce celebrity, visibility, and feminine performativity as central to successful twenty-first century girlhood.

Number of Pages: 248
Genre: Social Science
Series Title: Routledge Advances in Television Studies
Format: Hardcover
Publisher: Taylor & Francis
Author: Morgan Genevieve Blue
Language: English
Street Date: March 14, 2017
TCIN: 51559218
UPC: 9781138947986
Item Number (DPCI): 248-24-8204

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