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Global Business : Connecting Theory to Reality (Paperback) (Yongsun Paik & Jong-wook Kwon & Dong Chen)
About this item
This textbook is uniquely and deliberately designed to help students understand the key issues of global business by connecting reality with theory. Divided into four parts, it covers critical issues of international business, introducing readers to interesting topics before discussing core concepts.
With a user-friendly pedagogy and a host of helpful visuals, the authors offer a practitioner’s perspective on global business knowledge, examining familiar theory on trade, direct investment, and political environment alongside fresh topics, like geopolitical conflicts, emerging markets, and sustainability. Over 60 case studies are included to illustrate the magnitude and complexity of global business involving different stakeholders.
Undergraduate students looking for an introduction to international business and graduate students looking to apply their knowledge will find the textbook stimulating, since it demonstrates how theories and concepts work in real-world business settings.