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Global Business Management : A Cross-cultural Perspective (Paperback) (Abel Adekola & Bruno S. Sergi)

Global Business Management : A Cross-cultural Perspective (Paperback) (Abel Adekola & Bruno S. Sergi) - image 1 of 1

About this item

This book interweaves the concepts of the guidance on globalization, international management, and the intricacies of international business that many books on the market treat independently. It clarifies and explains culture, cultural misunderstandings, and cross-cultural interactions. Adekola and Sergi's text is unique in that it offers both the management perspective and the cultural perspective. It is for managers seeking to thrive in the global economy. This book focuses on managing global organizations, providing a basis for understanding the influence of culture on international management, and the key roles that international managers play. It clearly shows how to develop the cross-cultural expertise essential to succeed in a world of rapid and profound economic, political and cultural changes.
Number of Pages: 327
Genre: Business + Money Management
Series Title: Innovative Business Textbooks
Format: Paperback
Publisher: Taylor & Francis
Author: Abel Adekola & Bruno S. Sergi
Language: English
Street Date: February 27, 2017
TCIN: 52971248
UPC: 9781138262348
Item Number (DPCI): 248-50-2869
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