Loading, please wait...
:

product description page

Global Luxury : Organizational Change and Emerging Markets Since the 1970s (Hardcover)

Global Luxury : Organizational Change and Emerging Markets Since the 1970s (Hardcover) - image 1 of 1

About this item

This book explores the luxury industry and how it has undoubtedly been one of the fastest-growing sectors since the 1970s, and one in which Europe has managed to strengthen its competitiveness in the world market. While many aspects of globalization remain abstract and intangible, the luxury industry has created markets where previously there were none, by educating Japanese about the history of French handbags, Chinese about the finest wines, and  setting global standards for an elite, inspirational lifestyle. In this edited volume, a wide range of scholars comes together to analyze the history of the business and the innovations in management and marketing that have emerged from it. Invaluable for scholars, industry figures, and dilettantes alike, it will define the field of study for years to come.  
Genre: Business + Money Management
Format: Hardcover
Publisher: Springer Verlag
Language: English
Street Date: November 1, 2017
TCIN: 53057297
UPC: 9789811052354
Item Number (DPCI): 248-52-7206
If the item details above aren’t accurate or complete, we want to know about it. Report incorrect product info.

Guest reviews

Prices, promotions, styles and availability may vary by store & online. See our price match guarantee. See how a store is chosen for you.