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This book is about the global management of creativity and related innovation processes, and examines how companies, organizations and institutions can foster the transformation of a creative idea to its successful execution and global diffusion. Its key theme is to explore the implications of a globalised creative economyfor managers, grounding this both in economic principles and in an international business context.
The objective of the book is to give a clear framework for analysing creativity in organizations in an international context, and to pinpoint important key elements that should be tracked. Bringing together leading scholars in economics and the management of innovation and creativity, the volume provides empirical and theoretical material for managers, students and academics.