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Global Marketing : Practical Insights & International Analysis (Hardcover) (Carlyle Farrell)

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About this item

Global Marketing: Practical Insights and International Perspectives is a new textbook for global/international marketing courses with a truly worldwide perspective. Key concepts are illustrated with multiple examples and cases from North America, Europe and the emerging markets of China, India and Latin America with an appropriate balance in the coverage of developed and developing country marketing issues.

This new text equips students with the tools to make marketing decisions in a global business environment and as such the book has a strong strategic and practical orientation. There is an emphasis on solving real world problems and making critical marketing decisions in a range of business environments with varying levels of political risks, competitive pressures and different cultural considerations, and as such the book is completely in tune with the complexity of international business today.

 

Key features include:

  • Chapter on the strategies of emerging market multinationals
  • 'Real World Challenges' to help improve students’ decision making skills
  • 'The Global imperative' to show students how concepts have real world relevance
  • 'To the Point' feature to provide additional technical detail on key concepts
  • 'Expand Your Knowledge' boxes with reference to additional material designed to challenge the more advanced student
  • Companion website offering a range of instructor and student support materials including PowerPoints, a testbank for instructors and quizzes for students

This new text equips students with the tools to make marketing decisions in a global business environment. There is an emphasis on solving real world problems and making critical marketing decisions in a range of business environments with varying levels of political risks, competitive pressures and different cultural considerations, and as such the book is completely in tune with the complexity of international business today.

Key features include:

  • A chapter dedicated to the strategies of emerging market multinationals
  • A 'Real World Challenges' feature designed to help improve students? decision making skills
  • 'The Global imperative' feature relates material to the real world
  • 'To the Point' feature provides additional technical detail on a key concept discussed in the chapter
  • 'Expand Your Knowledge' feature links to additional material

The companion website provides a range of instructor and student support materials including PowerPoints, a testbank for instructors and quizzes for students at www.sagepub.co.uk/farrell.

Number of Pages: 347
Genre: Business + Money Management
Sub-Genre: International / Marketing
Format: Hardcover
Publisher: Sage Pubns
Author: Carlyle Farrell
Language: English
Street Date: October 29, 2015
TCIN: 16497134
UPC: 9781446252635
Item Number (DPCI): 247-34-8857
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