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Global Marketing (Student) (Paperback) (Warren J. Keegan & Mark C. Green)

Global Marketing (Student) (Paperback) (Warren J. Keegan & Mark C. Green) - image 1 of 1

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NOTE: Before purchasing, check with your instructor to ensure youselect the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, and registrations are not transferable. To register for and use Pearson's MyLab & Mastering products, you may also need a Course ID,which your instructor will provide.

 

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For courses in global marketing.

This package includes MyMarketingLab

 

Familiarizes Readers with Global Marketing and the Global Business Environment

Marking the 20th anniversary of this series of textbooks, thisNinth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global business environment. In this edition, as in all previous editions, the authors’ goal has been to write a book that’s authoritative in content yet relaxed and assured in style and tone.

 

Readers have consistently praised Global Marketing for its simple, readable language and clarity. The Ninth Edition brings global marketing into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing.

 

Personalize Learning with MyMarketingLab

MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

 

0134472462 / 9780134472461Global Marketing Plus MyMarketingLab with Pearson eText -- Access Card Package

 

Package consists of:

  • 0134129946 / 9780134129945 Global Marketing
  • 0134149742 / 9780134149745 MyMarketingLab with Pearson eText -- Access Car
Edition: Student
Number of Pages: 604.0
Genre: Business + Money Management
Sub-Genre: Marketing / General
Format: Paperback
Publisher: Pearson College Div
Author: Warren J. Keegan & Mark C. Green
Language: English
Street Date: January 22, 2016
TCIN: 50901446
UPC: 9780134472461
Item Number (DPCI): 248-12-6204

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