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Global Observations of the Influence of Culture on Consumer Buying Behavior (Hardcover)

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About this item

"This book provides relevant theoretical frameworks and the latest empirical research findings in the area the strategic role of culture at determining the consumer buying choices, that is, culture at the level consumer behavior as a determinant and basis of buying choices and by analyzing culture and consumer behavior in a cross section of cultural platforms"--
Number of Pages: 300
Genre: Business + Money Management
Series Title: Advances in Business Strategy and Competitive Advantage
Format: Hardcover
Publisher: Igi Global
Language: English
Street Date: August 31, 2017
TCIN: 52815364
UPC: 9781522527275
Item Number (DPCI): 248-48-2009
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