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goPure Instant Eye Lift Gel - 0.34 fl oz - 2 of 4goPure Instant Eye Lift Gel - 0.34 fl oz - 3 of 4goPure Instant Eye Lift Gel - 0.34 fl oz - 4 of 4
goPure Instant Eye Lift Gel - 0.34 fl oz - 1 of 4

goPure Instant Eye Lift Gel - 0.34 fl oz

9 Questions
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At a glance

About this item

Highlights

  • IN 5 MINUTES: 100% said their under eyes looked less tired and 97% said it tightens sagging under eye bags*
  • IMPROVES LOOK OF ELASTICITY: Our proprietary MaxLift3 Biotech™ improves the appearance of firmness and elasticity around the delicate eye area
  • TIGHTENS LOOK OF LOOSE SKIN: Arctic Microalgae tightens the look of loose, sagging skin around the eyes
  • VISIBLY DEPUFFS: Chestnut Extract visibly depuffs and smooths the appearance of skin texture
  • DERMATOLOGIST REVIEWED: Clinically tested and ophthalmologist tested, gentle enough for the delicate eye area with twice-daily use
  • CLEAN FORMULA: Vegan, gluten-free, and fragrance-free. Formulated without synthetic fragrances, dyes, or parabens.
  • *Based on consumer perception evaluation of 31 subjects after 5 minutes.

Description

GOPURE's clinically-tested Instant Lift Eye Gel visibly tightens, and depuffs the look of skin around the eyes in as little as 5 minutes. Powered by our proprietary MaxLift3 Biotech™, this fast-acting formula smooths the appearance of fine lines, crow's feet, and puffiness while improving the look of firmness and elasticity over time. Arctic Microalgae visibly tightens loose, sagging skin and reduces the appearance of under eye bags, while Chestnut Extract softens the look of crepey texture for a more smoother appearance. This lightweight, fragrance-free gel is ophthalmologist-tested and dermatologist-reviewed, formulated for the delicate eye area. For best results, apply twice daily to clean, dry skin around the eyes.

How To Use — AM + PM
1. Gently apply a tiny (grain of rice) amount under each eye to clean, dry skin.
2. Keep face expressionless for 5 minutes.
3. Follow with your favorite GOPURE moisturizer and makeup.
4. Use at least twice daily for best results.
Pro Tip: A little product goes a long way.
Scent: Unscented
Health Facts: No Fragrance Added, Vegan
Product Form: Gel Cream
Beauty Purpose: Firming
Recommended Skin Type: Normal, Mature
TCIN: 95203917
UPC: 850055841550
Item Number (DPCI): 037-14-0595
Origin: Made in the USA
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water/aqua/eau, camellia sinensis leaf water, 1,2-hexanediol, magnesium aluminum silicate, sodium silicate, glycerin, sea water/maris aqua/eau de mer, bacillus ferment extract filtrate, heptapeptide-6, bacillus ferment, castanea sativa (chestnut) seed extract, sucrose, hydrolyzed algin, sodium hyaluronate, propanediol, triethyl citrate, cellulose gum, xanthan gum, glyceryl caprylate, phenethyl alcohol, leuconostoc/radish root ferment filtrate, sodium citrate, caprylyl glycol, iron oxides (ci 77491).

Allergens & Warnings:

Caution: For external use only. Keep out of reach of children. Avoid direct contact with eyes. Discontinue use if redness or irritation occurs. Do not freeze.

Shipping details

Estimated ship dimensions: 4.14 inches length x 3.51 inches width x 1.34 inches height
Estimated ship weight: 0.07 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: How long does it last

submitted by MARY - 8 days ago
  • A: The GOPURE Instant Lift Eye Gel can show visible lifting, tightening, and smoothing in as little as 5 minutes, with the effect lasting about 8 hours. One tube typically lasts 30–45 days, depending on usage.

    submitted byGoPure Product Expert - 5 days ago
    Brand expert

Q: If it doesn’t work, can I get a refund?

submitted by Kat - 14 days ago
  • A: Yes! We offer a 60-Day Money-Back Guarantee, so if you try the Instant Lift Eye Gel and don’t get the results you’re looking for, you can request a refund.  If you purchase through Target and need a refund, you can contact Target directly. If you have any questions, reach out to us at support@gopurebeauty.com—we’re happy to help!

    submitted byGoPure Product Expert - 13 days ago
    Brand expert

Q: Is this a temporary fix or with constant use it helps with puffiness?

submitted by Joyfull - 23 days ago
  • A: It’s both! The Instant Lift Eye Gel provides an immediate tightening effect, but with consistent use, it also helps improve the appearance of puffiness, eye bags, fine lines, wrinkles, crow’s feet, and dark circles over time. With continued use, the undereye area can appear smoother, firmer, and more lifted—even without relying on the temporary tightening effect. If it doesn’t layer well with your morning skincare or makeup, you can also use it at night. Just apply a very thin, apple-seed-sized amount to clean, completely dry skin, let it dry for about five minutes, and avoid rubbing the area afterward.

    submitted byGoPure Product Expert - 23 days ago
    Brand expert

Q: When using this serum, When do apply the moisturizer?

submitted by Mojo - 27 days ago
  • A: Hi there, please note that the Instant Lift Eye Gel is not a serum—it’s an eye treatment that helps temporarily lift, tighten, depuff, and smooth the eye area while also providing long-term benefits. Apply it after cleansing and toning, before serums and moisturizer. Order: Cleanse → Tone → Eye Gel → Serum → Moisturizer → Makeup. Unlike the Eye Cream, which focuses mainly on deep hydration and long-term skin care, the Eye Gel provides more immediate visible lifting and smoothing results.

    submitted byGoPure Product Expert - 25 days ago
    Brand expert

Q: Is it suitable for all skin tones?

submitted by Min - 27 days ago
  • A: Absolutely! The Instant Lift Eye Gel is made for everyone. Whether your skin is fair, deep, or anywhere in between—and whether it’s sensitive, dry, oily, or combination—it’s designed to work beautifully across all skin tones and skin types.

    submitted byGoPure Product Expert - 27 days ago
    Brand expert

Q: Is this product also provide under eye coverage like a moisturizer or is it just a serum for puffiness?

submitted by Imakro - 1 month ago
  • A: The GOPURE Instant Lift Eye Gel is a targeted eye treatment that helps lift, tighten, smooth, and reduce the appearance of puffiness and under-eye bags. It’s not a moisturizer, so you can follow it with your favorite eye cream or moisturizer.

    submitted byGoPure Product Expert - 1 month ago
    Brand expert

Q: Can you apply makeup and primer over it?

submitted by Birdy - 1 month ago
  • A: Yes. The GOPURE Instant Lift Eye Gel can be used with primer and makeup. Apply a very small amount to clean, completely dry skin and allow it to dry fully for about 5 minutes before applying primer or makeup. When applying makeup, gently pat the product over the area rather than rubbing to help maintain a smooth finish.

    submitted byGoPure Product Expert - 1 month ago
    Brand expert

Q: Can you use this around your mouth. For mouth wrinkles.

submitted by J - 1 month ago
  • A: Yes, you can apply the Instant Lift Eye Gel around the mouth. However, it works best on areas with little to no facial movement, such as the under-eye area and forehead. Because the mouth moves frequently throughout the day, the tightening film may break more easily, so results in this area may not be as effective or long-lasting.

    submitted byGoPure Product Expert - 1 month ago
    Brand expert

Q: Is this sweat proof?

submitted by Emily - 1 month ago
  • A: Our Instant Lift Eye Gel is designed to provide a visible tightening effect, but it is not sweat-proof or waterproof.

    submitted byGoPure Product Expert - 1 month ago
    Brand expert

Additional product information and recommendations

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Guests are saying

The instant lift eye gel has garnered attention for its ability to reduce puffiness and fine lines around the eyes, with many guests noting visible results shortly after application. While some experienced issues with white residue and varying effectiveness, the majority appreciate its texture and immediate tightening effects. Guests recommend following the application instructions closely for optimal results, making it a popular choice for those seeking a non-surgical solution to under-eye concerns.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.2 out of 5 stars with 277 reviews
    effectiveness: 2.41 out of 5
    quality: 2.35 out of 5
    value: 2.35 out of 5
    23% would recommend
    13 recommendations
    5 out of 5 stars
    12 September, 2026
    originally posted on gopure.com

    Instant results

    Amazing product. Instant results
    Karen K.
    Did you find this review helpful?
    5 out of 5 stars
    11 September, 2026
    originally posted on gopure.com

    Face changing

    Absolutely loved the tesults
    Frances S.
    Did you find this review helpful?
    2 out of 5 stars
    11 September, 2026
    originally posted on gopure.com

    Eye Gel

    I was expecting the puffiness to be diminished at least a little bit. Nothing happened.
    Debra R.
    Did you find this review helpful?
    5 out of 5 stars
    10 September, 2026
    originally posted on gopure.com

    Finally something that works. Highly

    Finally something that works. Highly recommend the instant lift eye gel.
    Darcy T.
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    10 September, 2026Verified purchase

    good eye product

    so far it has been everything the add said. My eyes look better. Sometimes there is residue, but not bad. It seems to work better the more I use it . It is not as successful around the mouth but is ok with the eleven. I wish the price matched the internet special as it told me about Target.
    Pamela
    effectiveness: 4 out of 5
    quality: 4 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    8 September, 2026
    originally posted on gopure.com

    This Stuff Really Workds

    I love how this product makes my eyes look lifted and open.
    Carmen O.
    Did you find this review helpful?
    5 out of 5 stars
    8 September, 2026
    originally posted on gopure.com

    eye cream

    love it
    Mary H.
    Did you find this review helpful?
    4 out of 5 stars
    8 September, 2026
    originally posted on gopure.com

    Instant eye firming serum

    Worked very well does not play well with makeup though. If Im going without foundation I'm very happy with the results. Id LOVE to see a version that plays well with liquid silicone based foundation.
    Sarah A.
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    7 September, 2026
    originally posted on gopure.com

    Definitely worth trying!

    I like this eye gel a lot! It feels nice and cooling when applied and absorbs quickly. My under-eye area feels moisturized and looks more refreshed afterward. Definitely a nice addition to my skincare routine!
    Cerisse M.
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    6 September, 2026Verified purchase

    Becareful- its can burn skin

    Burned skin
    1 reply from GoPure Product Expert team - 4 days ago
    We're so sorry to hear about your experience. That certainly isn't what we want for our customers. While many people use the Eye Gel without issue, everyone's skin is different, and we're sorry to hear it caused this reaction for you. We'd like the opportunity to learn more and make this right. Please send us a private message or email us at support@gopurebeauty.com with your order information, and our Customer Care team will be happy to assist you.
    Plantmom
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    6 September, 2026
    originally posted on gopure.com

    Not happy

    No results
    Michele D.
    Did you find this review helpful?
    4 out of 5 stars
    6 September, 2026Verified purchase

    Decent

    It's good for under eye bags/puffiness, but for upper lids, ( if you're mature), it emphasizes wrinkles & sagging. I also don't know how long the under eye affects last.
    1 reply from GoPure Product Expert team - 5 days ago
    Hi there! Thanks so much for sharing your experience! We’re happy to hear the Eye Gel helps with under-eye puffiness. The immediate lifting, tightening, and smoothing effects typically last about 8 hours. We don’t recommend applying the Eye Gel directly on the eyelids, as the skin there is very thin and delicate. For best results, apply only under and around the eye area as directed. We hope this helps!
    MaryMill
    effectiveness: 3 out of 5
    quality: 4 out of 5
    value: 3 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    5 September, 2026
    originally posted on gopure.com

    Amazing Product

    Go Pure, really improves the appearance under your eyes. I was skeptical at first, but did they ever prove me wrong.
    Marie S.
    Did you find this review helpful?
    5 out of 5 stars
    5 September, 2026
    originally posted on gopure.com

    Already reordered.

    The results were impressive from the first use of the eye gel. I have only been using it once a day until now. Will be using twice daily from now on as recommended. It hasn't even been a full month yet.
    Tracie M.
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    5 September, 2026
    originally posted on gopure.com

    Love it

    Great!
    Jenny E.
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    5 September, 2026
    originally posted on gopure.com

    Fantastic stuff

    Love it!! I did give to my son, he says he needs it more than I do. . . He loves it too! I'm waiting until my next order. It works great! I would recommend to everyone I know. My son will be 37 in December
    Karla L.
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    4 September, 2026
    originally posted on gopure.com

    Instant eye liner ft

    Easy application and works magically! Love the product!
    Lynn R.
    Did you find this review helpful?
    5 out of 5 stars
    4 September, 2026
    originally posted on gopure.com

    Works!

    Great
    D’Anna P.
    Did you find this review helpful?
    5 out of 5 stars
    3 September, 2026
    originally posted on gopure.com

    Instant lift Eye gel

    Great instant Lift Eye Gel! Works wonders
    Stacy W.
    Did you find this review helpful?
    5 out of 5 stars
    3 September, 2026
    originally posted on gopure.com

    Eye Gel

    I have only used it a couple times of times, but it works well. Really tightens!
    Barb M.
    Did you find this review helpful?

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