:

product description page

Green Marketing : A Case Study of the Sub-Industry in Turkey (Hardcover) (Ayca Can Kirgiz)

Green Marketing : A Case Study of the Sub-Industry in Turkey (Hardcover) (Ayca Can Kirgiz) - image 1 of 1

about this item

Environmental issues are becoming increasingly relevant to businesses and their planning and strategies. This has led to the evolution of 'Green Thinking' marketing which is conscious of, and sensitive to, the environment. Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc as a case study which is among the pioneering enterprises in Turkey's automotive sub-industry and its green marketing strategies.

Number of Pages: 153
Genre: Business + Money Management
Sub-Genre: Advertising + Promotion, Development / Sustainable Development, Marketing / Industrial
Format: Hardcover
Publisher: Palgrave Macmillan
Author: Ayca Can Kirgiz
Language: English
Street Date: October 29, 2015
TCIN: 50365792
UPC: 9781137535870
Item Number (DPCI): 248-06-2120

guest reviews

Prices, promotions, styles and availability may vary by store & online. See our price match guarantee. See how a store is chosen for you.