Growing a Travel Business Through Inclusion - by Alessandra Alonso (Hardcover)

About the Book

A guide to transforming travel organizations that are wanting to increase customer satisfaction, drive innovation and achieve long-term growth in an ever-changing global market, by building on inclusivity.

Book Synopsis

How can an inclusive strategy drive innovation, loyalty and growth in today's travel industry?

Growing a Travel Business through Inclusion is a practical and aspirational guide for mid-career travel and hospitality professionals who want to apply proven frameworks to embed inclusivity into strategy, product development and customer experience. Written for managers, tour operators, destination marketers and sector leaders, it shows how implementing inclusive principles delivers both commercial advantage and meaningful impact.

Drawing on real-world examples from Intrepid Travel, Exodus and Pura Aventura, you'll learn how to:
- Develop inclusive leadership and optimize workforce diversity strategies
- Apply frameworks for accessible, representative and equitable travel design
- Implement tools for serving multigenerational families, LGBTQ+ travellers and disabled guests
- Build credibility through authentic brand representation and cultural sensitivity
- Transform organizational practices with models for recruitment, training and community engagement

With actionable tools, detailed chapters and practical models, Alessandra Alonso helps you optimize inclusivity as a driver of career impact, organizational performance and long-term industry sustainability.

Themes include: inclusive strategy, workforce development, equitable tourism, customer experience, destination marketing, sustainable growth

About the Author

Alessandra Alonso is the plural-nominated, award-winning founder and managing director of Women in Travel CIC. With over 20 years or experience in travel and tourism, she is recognised as a trailblazer in the sector and an expert in gender empowerment and mentoring. The author is a keynote speaker and regular contributor to publications such as Condé Nast and Forbes and was awarded the JourneyWoman Award. Alessandra Alonso is based in London, UK.