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Growing Business Innovation : Creating, Marketing and Monetising IP - (Paperback)
About this item
Innovation is the lifeblood of growing businesses. It takes many forms: technical advances, new products or manufacturing processes, new applications of established products, new channels to market, new marketing techniques based on social media, or the development of unexploited markets. The end product of innovation is intellectual property (IP), which can be packaged with copyright, registered with a unique trademark, and then patented. The aim of this book is to take directors and corporate officers of success-driven businesses with defined innovation objectives from research to marketable product, to creating, managing, and onwards to marketing and monetization of their innovation’s IP.
Number of Pages: 232
Genre: Business + Money Management
Publisher: Trafalgar Square
Street Date: May 1, 2018
Item Number (DPCI): 248-78-1914
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