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Growing Business Innovation : Creating, Marketing and Monetising IP - (Paperback)

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Innovation is the lifeblood of growing businesses. It takes many forms: technical advances, new products or manufacturing processes, new applications of established products, new channels to market, new marketing techniques based on social media, or the development of unexploited markets. The end product of innovation is intellectual property (IP), which can be packaged with copyright, registered with a unique trademark, and then patented. The aim of this book is to take directors and corporate officers of success-driven businesses with defined innovation objectives from research to marketable product, to creating, managing, and onwards to marketing and monetization of their innovation’s IP.
Number of Pages: 232
Genre: Business + Money Management
Format: Paperback
Publisher: Trafalgar Square
Language: English
Street Date: May 1, 2018
TCIN: 53527929
UPC: 9781787198937
Item Number (DPCI): 248-78-1914
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