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Guide to Intellectual Property : What It Is, How to Protect It, How to Exploit It (Paperback) (Stephen

Guide to Intellectual Property : What It Is, How to Protect It, How to Exploit It (Paperback) (Stephen - image 1 of 1

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Intellectual Property (IP) is often a company’s single most valuable asset. And yet IP is hard to value, widely misunderstood and frequently under-exploited.IP accounts for an estimated $5trn of GDP in the US alone. It covers patents, trademarks, domain names, copyrights, designs and trade secrets. Unsurprisingly, companies zealously guard their own ideas and challenge the IP of others. Damages arising from infringements have fostered a sizeable claims industry. But IP law is complex, and the business, financial and legal issues around it are difficult to navigate. Court decisions and interpretation of IP laws can be unpredictable, and can dramatically change the fortunes of businesses that rely on their IP as demonstrated in the pharmaceutical industry’s battle with generic drugs.This comprehensive guide to intellectual property will help companies, investors, and creative thinkers understand the scope and nature of IP issues, pose the right questions to their advisers and maximize the value from this crucial intangible asset.
Intellectual Property (IP) is big business, worth an estimated $5 trillion in the US alone. It covers patents, trademarks, domain names, copyrights, trade secrets and know-how. The IP of a big brand can be worth tens of billions of dollars. And yet IP is hard to value; accountants struggle with it, and banks treat it cautiously as loan collateral.

Unsurprisingly, companies zealously guard their own ideas and fight to acquire those of others. Damages arising from infringements have fostered a sizeable claims industry. But IP law is complex. Protections deemed excessive to one party are seen as inadequate to another. Court decisions and interpretation of IP laws can be unpredictable, and can dramatically change the fortunes of businesses that rely on their IP ? as demonstrated in the pharmaceutical industry?s battle with generic drugs.

This guide to intellectual property will help companies, investors, and creative thinkers understand the scope and nature of IP issues, and maximize the value from this important intangible asset.

Number of Pages: 337
Genre: Business + Money Management, Freedom + Security / Law Enforcement
Series Title: Economist Books
Format: Paperback
Publisher: Perseus Books Group
Author: Stephen Johnson
Language: English
Street Date: July 14, 2015
TCIN: 17175258
UPC: 9781610394611
Item Number (DPCI): 247-02-8851
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$16.14
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