From Japan’s No. 1 Selling Skin Care Line: Hada Labo Tokyo Plumping Gel Cream has a lightweight, luxurious texture that is fast-absorbing and suitable for all skin types
Clinically Proven: This water-based gel moisturizer, clinically proven to provide 24-hr moisture, instantly leaves skin feeling nourished, soft, and supple; After 4 wks, fine lines and wrinkles are minimized, skin’s bounce and elasticity are restored.
Ingredients: Plumping Gel Cream moisturizer is made with Super Hyaluronic Acid for long-lasting moisture; ceramides to restore the protective skin barrier; collagen to reduce look of lines and wrinkles; and arginine to maintain moisture and healthy skin
Water-based, Lightweight, and Simple: Hada Labo Tokyo Plumping Gel Cream water-based facial moisturizer is lightweight, non-greasy, does not clog pores, paraben-free, dye-free, mineral oil-free, fragrance-free and is not tested on animals
Luxurious Routine: For optimal results, gently massage Hada Labo Tokyo Plumping Gel Cream onto face and neck until thoroughly absorbed every morning and/or evening
Description
Discover the Japanese secret for ageless skin with Hada Labo Tokyo Plumping Gel Cream from Japan’s No. 1 selling skin care line. Clinically proven to provide 24-hour moisture with just one application, Hada Labo Tokyo Plumping Gel works instantly to leave skin feeling nourished, soft, and cushiony. After 4 weeks of use, fine lines and wrinkles are minimized, skin’s bounce and elasticity are restored, and texture is refined. Thanks to powerhouse ingredients like Super Hyaluronic Acid (a proprietary blend of hyaluronic acids) for long-lasting moisture; ceramides to restore the natural protective skin barrier; collagen to reduce the look of lines and wrinkles; and arginine to maintain moisture and healthy looking skin, Hada Labo Tokyo Plumping Gel Cream leaves skin hydrated with a youthful, natural bounce. This facial moisturizer is water-based, lightweight, and fast-absorbing with a luxurious texture. It is non-greasy, does not clog pores, paraben-free, dye-free, mineral oil-free and fragrance-free. For optimal results, gently massage Hada Labo Tokyo Plumping Gel Cream onto face and neck until thoroughly absorbed every morning and/or evening.
Scent: Unscented
Health Facts: Dye-Free, Sulfate-Free, Contains Ceramides, Paraben-Free, Mineral Oil-Free, Contains Hyaluronic Acid, No Fragrance Added
Product Form: Cream
Beauty Purpose: Moisturizing, Wrinkle Reduction, Anti-Aging, Firming, Skin Tone Improvement
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Estimated ship dimensions: 4.1732 inches length x 2.7559 inches width x 2.8346 inches height
Estimated ship weight: 0.4 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
A: Hi Lynn!
The Squalane in Hada Labo Tokyo Skin Plumping Gel Cream is sourced from "sugar beets".
- Hada Labo Tokyo Team
submitted byEG Product Expert - 3 years ago
Brand expert
Q: in 2021 has the formula changed? i do not see the hydroxyethyl urea now listed ?
submitted by roxie - 5 years ago
A: Thank you for the question. The formula has not changed for this product since 2017 and does contain hydroxyethyl urea. It is listed as the second ingredient on the label info section.
submitted byEG Product Expert - 5 years ago
Brand expert
Q: If methylisothiazolinone was removed from the ingredients in 2016 then why is that ingredient still listed on the item description? When I purchased it it listed phenyoxyethanol instead.
submitted by LC - 5 years ago
A: Hello and thanks for your question. If you are referring to the website – www.Hadalabotokyo.com, we apologize as this is still in the process of being updated. The ingredient – methylisothiazolinone - was removed from the product, just not our website.
submitted byEG Product Expert - 5 years ago
Brand expert
Q: Did the formula change recently? When I purchased it a few months ago it did not have methylisothiazolinone in it.
submitted by LC - 5 years ago
A: Yes, there was a formula change. We removed methylisothiazolinone from the Hada Labo Tokyo™ Skin Plumping Gel Cream in 2016.
This product has garnered positive feedback for its effective moisturizing properties, lightweight gel consistency, and suitability for sensitive skin. Many guests appreciate its ability to hydrate without causing breakouts or irritation, making it ideal for daily use. While some mention concerns about stickiness and packaging, the overall sentiment leans towards satisfaction, with guests noting visible improvements in skin texture and hydration. It's a versatile option for both day and night routines.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4
4.4 out of 5 stars
108 star ratings
4.4 out of 5 stars with 108 reviews
Moisturizing
4.2 out of 5
Moisturizing: 4.17 out of 5
Accurate Scent
4.1 out of 5
Accurate Scent: 4.09 out of 5
Helps with Firming
3.5 out of 5
Helps with Firming: 3.55 out of 5
Improves Skin Tone
3.7 out of 5
Improves Skin Tone: 3.73 out of 5
Reduces Wrinkles
3.6 out of 5
Reduces Wrinkles: 3.64 out of 5
77% would recommend
59 recommendations
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
27 September, 2025Verified purchase
Excellent
It's an amazing product that I like alot
Jay
Accurate Scent
5.0 out of 5
Accurate Scent: 5 out of 5
Helps with Firming
5.0 out of 5
Helps with Firming: 5 out of 5
Improves Skin Tone
5.0 out of 5
Improves Skin Tone: 5 out of 5
Moisturizing
5.0 out of 5
Moisturizing: 5 out of 5
Reduces Wrinkles
5.0 out of 5
Reduces Wrinkles: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
25 April, 2025Verified purchase
Gorgeous & sensitive skin approved
This sunscreen is gorgeous from its ingredients to its wearability. I have sensitive spot prone skin and struggle with seborrheic dermatitis flares in the cold dry winters. This product is deemed "safe" for my condition. I am STUNNED at how easy this is to wear. I wear it over my moisturizer and it gives me a healthy glow all day. My skin looks so good. Some people may not enjoy the shine it gives, but I like it. I look healthy and hydrated. This does not break me out or cause my eyes to sting. It does attract unruly hairs to stick to my face but I don't think a sunscreen exists that doesn't do that to me. I dont wear face makeup, so I can't speak to how it wears with foundations or other facial products. Some people don't like the packaging, I couldn't care less. This easily fits in my sling bag and work bag. I will keep buying this!
Stacey
Did you find this review helpful?
3 out of 5 stars
12 April, 2024Verified purchase
Good as night cream
Its very thick so I use it only at night time with my retinol. It doesn’t wear well underneath makeup. But the hydration it gives is amazing for night time. On my 3rd bottle, ordered two more.
RoseD
2 guests found this review helpful. Did you?
2 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
21 March, 2024Verified purchase
Very sticky, tacky
I generally like Hado Labo products but this moisturizer was way too thick, sticky/tacky. Didn't absorb well and made my foundation apply horribly.
madisonmom
1 guest found this review helpful. Did you?
2 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
21 November, 2023
Just ok
I love Hada Labo, but this one is a pass for me. I don’t like the stickiness that lasts for a long time on my face, especially since I use this during day time. Also, it doesn’t help my skin or anything. I’ve been using for quite some time but totally no difference.
Judy
Reduces Wrinkles
1.0 out of 5
Reduces Wrinkles: 1 out of 5
Improves Skin Tone
1.0 out of 5
Improves Skin Tone: 1 out of 5
Helps with Firming
2.0 out of 5
Helps with Firming: 2 out of 5
Accurate Scent
1.0 out of 5
Accurate Scent: 1 out of 5
Moisturizing
3.0 out of 5
Moisturizing: 3 out of 5
5 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
2 April, 2023Verified purchase
Warning: now contains potential allergen/irritant
Loved this cream for a long time, but the new formula has methylisothiazolinone in it, which is a contact allergen for some and an irritant for many. I thought it wasn’t even allowed in leave-on formulas. If they switch back to the other preservative I’ll buy it again in a heartbeat, otherwise I’m done, sadly.
Allergic
26 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
28 February, 2023Verified purchase
Favorite product
I love this gel cream, and have been using daily for 2 years. This really helped heal my skin barrier, and my skin looks amazing. Use on damp skin and it sinks in, if you use on dry skin it will leave a sticky finish.
Gwen
5 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
19 February, 2023Verified purchase
Not for everyone
I used this product for 3 days and my forehead, chin and nose started to have redness, swelling and acnes. It took over 2 weeks to heal. I wasted money for purchasing this product that caused my skin to break out. I would not recommend this to anyone who has acne prone or sensitive skin.
1 reply from EG Product Expert team - 4 years ago
We are so sorry that Hada Labo Tokyo® Skin Plumping Gel Cream was not compatible with your skin. In order to assistance you further, please email stating this issue along with your complete name and US mailing address to: "consumeraffairs@mentholatum.com". We would also like the Lot Number off of the product and would like to send you an Adverse Event Form. After receiving this information we would be happy to give you a full refund. Thank you for your assistance in this matter.
bkm
Reduces Wrinkles
1.0 out of 5
Reduces Wrinkles: 1 out of 5
Accurate Scent
1.0 out of 5
Accurate Scent: 1 out of 5
Moisturizing
1.0 out of 5
Moisturizing: 1 out of 5
Improves Skin Tone
1.0 out of 5
Improves Skin Tone: 1 out of 5
Helps with Firming
1.0 out of 5
Helps with Firming: 1 out of 5
3 guests found this review helpful. Did you?
4 out of 5 stars
15 January, 2023Verified purchase
Good but pricy
I put it on right after applying my serum and my face is still a little wet to lock in that moisture before bed and I wake up with no dry patches and my skin also isn’t oily. Luckily, a little goes a long way and there is no strong scent. I bought two last year (around March) and am just starting the second jar. Unfortunately, the price has gone up dramatically (was $15 a jar when I bought it then) and I am unsure that I will buy it again for almost $10 more. Hopefully, the price lowers before I use it all up
No earbuds for me
Moisturizing
5.0 out of 5
Moisturizing: 5 out of 5
4 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
24 November, 2022Verified purchase
Shocked.
I have had a little horizontal line in my forehead since I was a child. Of course it got worse with age. This legit makes it go away. I wasn’t trying to get rid of it. I got it for dryness. I never thought I would want a temporary fix for wrinkles, but this is so inexpensive and more natural looking than fillers. Amazing.
EG
Helps with Firming
3.0 out of 5
Helps with Firming: 3 out of 5
Moisturizing
4.0 out of 5
Moisturizing: 4 out of 5
Reduces Wrinkles
5.0 out of 5
Reduces Wrinkles: 5 out of 5
Improves Skin Tone
5.0 out of 5
Improves Skin Tone: 5 out of 5
Accurate Scent
5.0 out of 5
Accurate Scent: 5 out of 5
4 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
11 November, 2022Verified purchase
Love
I absolutely love this gel. So moisturizing, not sticky and doesn’t leave residue! Perfect under a lotion for a supple glow
Rachel
Accurate Scent
5.0 out of 5
Accurate Scent: 5 out of 5
Helps with Firming
4.0 out of 5
Helps with Firming: 4 out of 5
Improves Skin Tone
4.0 out of 5
Improves Skin Tone: 4 out of 5
Moisturizing
5.0 out of 5
Moisturizing: 5 out of 5
Reduces Wrinkles
4.0 out of 5
Reduces Wrinkles: 4 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
6 October, 2022Verified purchase
Great moisturizer!
This moisturizer is amazing. It's so lightweight and gel like. The jar should last me a long time. It contains urea which is moisturizing.
Cheryl
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
15 May, 2022Verified purchase
Beyond Amazing Results!!
So, I have been struggling with dry skin due to hormonal changes and have tried absolutley everything.....from facial oils(super high end ones at that) to all kinds of high end creams and hylauronic serums, but nothing has moisturized my skin like this! It is amazing! I also have to use some pretty harsh treatments for acne and discoloration that really dry your face, but this helps soooooo much. I think the hero ingredient in this is the Urea which brings down inflammation and irritation and does not allow buildup of skin cells. I am so glad I found this.
FireKat
Reduces Wrinkles
5.0 out of 5
Reduces Wrinkles: 5 out of 5
Helps with Firming
5.0 out of 5
Helps with Firming: 5 out of 5
Moisturizing
5.0 out of 5
Moisturizing: 5 out of 5
Improves Skin Tone
5.0 out of 5
Improves Skin Tone: 5 out of 5
Accurate Scent
5.0 out of 5
Accurate Scent: 5 out of 5
8 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
12 April, 2022
HG moisturizer!
This is by far the best moisturize I have ever used. Over the last ten years I have tried an absurd amount of moisturizers looking for my HG and this is it. The packaging is definitely a little deceiving, as it’s bigger than the amount of moisturizer that is in the container It contains hyaluronic acid, collagen, and urea which were the factors in me wanting to try this I think that I have sensitive skin, and this has never caused any irritation or breakouts It’s such a different consistency than any other moisturizer I’ve ever used, it’s more on the gel side, but is so creamy once applied to your skin It doesn’t have a fragrance which I love. I use this both in the morning and evening after washing my face, and I have been using it for over a year. I use it both in the winter and summer months and I do not feel like it’s too heavy to use in the summer I have not had any dry patches of skin since using this and I feel like my skin is always nicely moisturized Prior to trying this, I had gotten a Dior moisturizer that retails for $110 and this has worked so much better for me than the Dior one, and it is a fraction of the price!
KMS
Reduces Wrinkles
5.0 out of 5
Reduces Wrinkles: 5 out of 5
Improves Skin Tone
5.0 out of 5
Improves Skin Tone: 5 out of 5
Accurate Scent
5.0 out of 5
Accurate Scent: 5 out of 5
Moisturizing
5.0 out of 5
Moisturizing: 5 out of 5
Helps with Firming
5.0 out of 5
Helps with Firming: 5 out of 5
3 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
31 March, 2022Verified purchase
Great gel moisturizer!
I was very hesitant to try this product because of the mixed reviews. Gel moisturizers, especially ones with hyaluronic acid, tend to act more like hydrators rather than moisturizers so it's important for the skin to be slightly damp when applying. I use this immediately after washing my face or taking a shower and I haven't had any problems with dryness throughout the day. I have extremely dry skin that produces a lot of oiliness and this has helped to bring that down a little bit. I used to use very heavy cream based moisturizers but due to problems with fungal acne I've had to stray away from those. This has been a great replacement to keep my skin moisturized and to prevent any fungal acne breakouts. For once my skin doesn't feel dry and tight and I don't have any rashes or bumps on my forehead!
Leens
Moisturizing
5.0 out of 5
Moisturizing: 5 out of 5
Reduces Wrinkles
4.0 out of 5
Reduces Wrinkles: 4 out of 5
Helps with Firming
5.0 out of 5
Helps with Firming: 5 out of 5
Improves Skin Tone
5.0 out of 5
Improves Skin Tone: 5 out of 5
Accurate Scent
5.0 out of 5
Accurate Scent: 5 out of 5
5 guests found this review helpful. Did you?
4 out of 5 stars
Thumbs up graphic, would recommendWould recommend
30 March, 2022Verified purchase
Its a comparable to moisture surge clinique
This is what I alternate on my other moisturizer for the price it’s a good gel moisturizer
Smart toys
Accurate Scent
5.0 out of 5
Accurate Scent: 5 out of 5
Moisturizing
5.0 out of 5
Moisturizing: 5 out of 5
Reduces Wrinkles
3.0 out of 5
Reduces Wrinkles: 3 out of 5
Improves Skin Tone
3.0 out of 5
Improves Skin Tone: 3 out of 5
Helps with Firming
2.0 out of 5
Helps with Firming: 2 out of 5
Did you find this review helpful?
5 out of 5 stars
23 March, 2022Verified purchase
Obsessed
I have dry, combo/sensitive skin with hx of rosacea and eczema. This MOISTURIZER IS AMAZING.
jenibub
Improves Skin Tone
5.0 out of 5
Improves Skin Tone: 5 out of 5
Accurate Scent
5.0 out of 5
Accurate Scent: 5 out of 5
Reduces Wrinkles
5.0 out of 5
Reduces Wrinkles: 5 out of 5
Helps with Firming
5.0 out of 5
Helps with Firming: 5 out of 5
Moisturizing
5.0 out of 5
Moisturizing: 5 out of 5
4 guests found this review helpful. Did you?
3 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
30 January, 2022Verified purchase
Sticky, not much difference in skin
It’s sticky and should probably have a moisturizer applied afterwards. I only use it at bedtime and doesn’t offer much hydration. I didn’t notice much of a difference and have been using it for a week. The jar is a good size for the price and scent is light. Overall, just an average serum.
Mimi
Reduces Wrinkles
2.0 out of 5
Reduces Wrinkles: 2 out of 5
Improves Skin Tone
2.0 out of 5
Improves Skin Tone: 2 out of 5
Helps with Firming
2.0 out of 5
Helps with Firming: 2 out of 5
Accurate Scent
3.0 out of 5
Accurate Scent: 3 out of 5
Moisturizing
2.0 out of 5
Moisturizing: 2 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
29 November, 2021Verified purchase
Super moisturizing
love this moisturizer. I have been struggling with a bad bout of cystic acne and this is moisturizing but doesn't break me out, a huge win!
