product description page

Handbook of Marketing Analytics : Methods and Applications in Marketing, Management, Public Policy, and

$290.00
shipping not available
free order pickup not available
not sold at Atlanta Edgewood

about this item

The Handbook of Marketing Analytics showcases analytical marketing methods and their high-impact real-life applications in marketing management, public policy, and litigation support. Fourteen chapters present an overview of specific marketing analytic methods in technical detail, while 22 case studies present thorough examples of the use of each method.The contributors featured are recognized authorities in their fields. Multidisciplinary in scope, this Handbook covers experimental methods, non-experimental methods, and their digital-era extensions. It explores topics such as classical and Bayesian econometrics, causality, machine learning, optimization, and recent advancements in conjoint analysis.This standout collection of analytical methods and application will be useful and educational for all readers, whether they are academics or practitioners in marketing, public policy, or litigation.

trending business & law

  • 13 Things Mentally Strong People Don't Do : Take Back Your Power, Embrace Change, Face Your Fears, and

    $13.59

  • StrengthsFinder 2.0 by Tom Rath (Hardcover) by Tom Rath

    $17.79

  • Crushing It! : How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too

    $20.99

  • The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing (Hardcover) (Marie Kondo)

    $10.09

  • The Total Money Makeover (Hardcover) by Dave Ramsey

    $14.49

recommended

  • SheaMoisture® Mongongo & Hemp Seed Oils High Porosity Moisture-Seal Shampoo - 13 fl oz

    $10.99

  • 2018 TF Publishing Desk Calendar

  • Employment Discrimination (Paperback) (Joel Wm. Friedman)

    $50.30

  • Thousands : Poems (Paperback) (Lightsey Darst)

    $11.56

  • Love Print Throw Pillow Collection - Surya

    $20.99 - $27.99


from the manufacturer


guest reviews

Prices, promotions, styles and availability may vary by store & online. See our price match guarantee. See how a store is chosen for you.