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Handbook on Ethics and Marketing (Hardcover)

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About this item

Editor Alexander Nill presents students, academics, researchers, professionals working in a wide variety of contexts, and general interest readers with a collection of academic papers and scholarly articles focused on the theory and practice of ethical conduct in the field of marketing. The eighteen contributions that make up the main body of the text are devoted to the general theory of marketing ethics, a review of ethical decision-making models in marketing, the influence of ethics institutionalization on ethical decision making in marketing, and a wide variety of other related subjects. The editor is a faculty member of the University of Nevada, Las Vegas. Annotation ©2015 Ringgold, Inc., Portland, OR (protoview.com)
Number of Pages: 448
Genre: Business + Money Management
Sub-Genre: Reference, Business Ethics, Marketing / General
Format: Hardcover
Publisher: Edward Elgar Pub
Language: English
Street Date: August 26, 2015
TCIN: 50129143
UPC: 9781781003428
Item Number (DPCI): 248-01-4278
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