EasterBlack-owned or founded brands at TargetGroceryClothing, Shoes & AccessoriesBabyHomeFurnitureKitchen & DiningOutdoor Living & GardenToysElectronicsVideo GamesMovies, Music & BooksSports & OutdoorsBeautyPersonal CareHealthPetsHousehold EssentialsArts, Crafts & SewingSchool & Office SuppliesParty SuppliesLuggageGift IdeasGift CardsClearanceTarget New ArrivalsTarget Finds#TargetStyleTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores

Sponsored

Happy Meat - (Culture and Economic Life) by Shyon Baumann & Emily Huddart Kennedy & Josee Johnston & Merin Oleschuk

Happy Meat - (Culture and Economic Life) by Shyon Baumann & Emily Huddart Kennedy & Josee Johnston & Merin Oleschuk - 1 of 1
$32.00 when purchased online
Target Online store #3991

About this item

Highlights

  • North Americans love eating meat.
  • About the Author: Josée Johnston is Professor of Sociology at the University of Toronto.
  • 320 Pages
  • Social Science, Agriculture & Food
  • Series Name: Culture and Economic Life

Description



About the Book



"North Americans love eating meat. Despite the increased awareness of the meat industry's harms -- violence against animals, health problems, and associations with environmental degradation -- the rate of meat eating hasn't changed significantly in recent years. Instead what has emerged is an uncomfortable paradox; a need to square one's values with the behaviors that contradict those values. Using an immense, one-of-a-kind dataset, Happy Meat explores the emotions that underpin our moral decision-making in this meat paradox. So-called conscientious meat-eaters use the notion of "happy meat" to rationalize their behaviors by adhering to ostensibly healthy, ethical, and sustainable ways to consume meat. Happy meat might be labeled grass fed, free-range, antibiotic free, naturally raised, or humane. The people who produce and consume it, together, make up the complex landscape of meat-eating in modern Western societies. The discourse of happy meat ultimately may not be a sufficient response to the critiques of meat-eating, rife, as it is, with internal contradictions. However, the authors make the case for its cultural and theoretical importance, as it exemplifies the significance of social context and emotions for understanding attitudes and behaviors"--



Book Synopsis



North Americans love eating meat. Despite the increased awareness of the meat industry's harms-violence against animals, health problems, and associations with environmental degradation-the rate of meat eating hasn't changed significantly in recent years. Instead, what has emerged is an uncomfortable paradox: a need to square one's values with the behaviors that contradict those values.

Using a large-scale, multidimensional, and original dataset, Happy Meat explores the thoughts and emotions that underpin our moral decision-making in this meat paradox. Conscientious meat-eaters turn to the notion of "happy meat" to make sense of their behaviors by consuming meat they see as more healthy, ethical, and sustainable. Happy meat might be labeled grass fed, free-range, antibiotic free, naturally raised, or humane. The people who produce and consume it, together, make up the complex landscape of conscientious meat-eating in modern Western societies.

The discourse of happy meat ultimately may not be a sufficient response to all the critiques of meat eating, rife as it is with contradictions. However, it offers a powerful case for understanding how moral boundaries and notions of the 'good eater' are constructed through negotiations of values, identity, and status.



About the Author



Josée Johnston is Professor of Sociology at the University of Toronto. Her research focuses on food, gender, culture, and politics. She is the co-author, with Shyon Baumann, of Foodies (2015) and, with Kate Cairns, of Food and Femininity (2015). Shyon Baumann is Professor of Sociology at the University of Toronto. His work addresses questions of evaluation, legitimacy, status, classification, and inequality. Past book projects include Hollywood Highbrow (2007). Emily Huddart is Professor in the Department of Sociology at the University of British Columbia. She is an environmental sociologist with a focus on consumer attitudes and behaviors. She is the author of Eco-Types (2022). Merin Oleschuk is Assistant Professor in the Department of Human Development and Family Studies at the University of Illinois at Urbana-Champaign.
Dimensions (Overall): 9.0 Inches (H) x 6.0 Inches (W)
Suggested Age: 22 Years and Up
Number of Pages: 320
Genre: Social Science
Sub-Genre: Agriculture & Food
Series Title: Culture and Economic Life
Publisher: Stanford University Press
Format: Paperback
Author: Shyon Baumann & Emily Huddart Kennedy & Josee Johnston & Merin Oleschuk
Language: English
Street Date: June 17, 2025
TCIN: 94094058
UPC: 9781503642836
Item Number (DPCI): 247-40-1427
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 1 inches length x 6 inches width x 9 inches height
Estimated ship weight: 1 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Discover more options

Black Culture, Inc. - (Culture and Economic Life) by Patricia a Banks

$15.59 - $19.89
MSRP $24.00 - $26.00
Buy 1 get 1 50% off books, movies, games & activity toys

Making Sense - (Culture and Economic Life) by  Sophie Mützel (Paperback)

$30.49
Buy 1 get 1 50% off books, movies, games & activity toys

The Work of Art - (Culture and Economic Life) by  Alison Gerber (Paperback)

$17.89
MSRP $25.00
Buy 1 get 1 50% off books, movies, games & activity toys

Clawing Back - (Culture and Economic Life) by Deborah James

$28.00 - $110.00
Buy 1 get 1 50% off books, movies, games & activity toys

Good Kids - (Culture and Economic Life) by Isabel Jijon

$28.00 - $110.00
Buy 1 get 1 50% off books, movies, games & activity toys

Cosmopolitan Scientists - (Culture and Economic Life) by  Nahoko Kameo (Paperback)

$25.00
Buy 1 get 1 50% off books, movies, games & activity toys

Get top deals, latest trends, and more.

Privacy policy

Footer

About Us

About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

Help

Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member Services

Stores

Find a StoreClinicPharmacyOpticalMore In-Store Services

Services

Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy