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Health Communication : Theoretical and Critical Perspectives (Paperback) (Ruth Cross & Sam Davis & Ivy

Health Communication : Theoretical and Critical Perspectives (Paperback) (Ruth Cross & Sam Davis & Ivy - image 1 of 1

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Health communication is key to promoting good population and individual health outcomes. As the field has developed, there is a growing need for a critical appraisal of the ideologies and theories underpinning health communication to ensure effective practice.

This book sets out a new critical agenda, clearly situating health communication within its social context. It provides a critical overview of three key disciplinary areas ? education, psychology and communication. Drawing on international examples throughout, the book challenges the underlying assumptions that drive the design and delivery of health promotion interventions. The authors argue that health communication is inherently political and pay close attention to issues of power, ethics and inequality throughout the text.

This book will be a valuable resource for students at all levels who require a critical perspective as well as practitioners in health communication and health promotion. The authors have extensive experience in teaching health communication and health promotion internationally. With reference to detailed examples and annotated suggestions for further reading, this book is an accessible and valuable resource for analysing contemporary health communication.
Number of Pages: 236
Genre: Health + Wellness
Format: Paperback
Publisher: John Wiley & Sons Inc
Author: Ruth Cross & Sam Davis & Ivy O'Neil
Language: English
Street Date: April 3, 2017
TCIN: 51994939
UPC: 9780745697734
Item Number (DPCI): 248-39-0437
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MSRPReg: $26.95 Save $1.35 (5% off)
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