About this item
Heritage and tourism mutually reinforce each other, with the presentation of heritage at physical sites mirrored by the ways heritage is presented on the internet. This interdisciplinary book uses humanities and social sciences to analyze the ways that heritage is branded and commodified, how stakeholders organize place brands, and how digital strategies shape how visitors appreciate heritage sites. The book presents covers a wide geographic diversity, offering the reader the chance to find cross-cutting themes and area-specific features of the field.
Number of Pages: 227 pages :
Genre: Literary Criticism, Travel
Sub-Genre: General, Special Interest
Series Title: Landscape and Heritage Studies
Publisher: Amsterdam Univ Pr
Book theme: Ecotourism
Street Date: March 16, 2018
Item Number (DPCI): 248-75-1364
If the item details above aren’t accurate or complete, we want to know about it. Report incorrect product info.