About this item
Heritage and tourism mutually reinforce each other, with the presentation of heritage at physical sites mirrored by the ways heritage ispresented on the internet. This interdisciplinary book uses humanities and social sciences to analyse the ways that heritage is brandedand commodified, how stakeholders organise place brands, and how digital strategies shape how visitors appreciate heritage sites. The book covers a wide geographic diversity, offering the reader the chance to find cross-cutting themes and area-specific features of the field.
Number of Pages: 227
Genre: Literary Criticism, Travel
Series Title: Landscape and Heritage Studies
Publisher: Amsterdam Univ Pr
Street Date: March 16, 2018
Item Number (DPCI): 248-75-1364