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High-Hanging Fruit : Build Something Great by Going Where No One Else Will (Hardcover) (Mark Rampolla)

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ZICO founder Mark Rampolla is building a social good movement: how to make money starting a company that is good for you, your colleagues, customers, and the worldWhen Mark Rampolla filled a notebook with potential startup ideas, his wife asked him some tough questions. What about this idea is exciting, beyond the possibility of a profit? How will it fit into a life that makes you and your family happy? How will it change the world? Eventually, Mark found his great idea: coconut water. He had seen the developing world use coconut water, but this valuable resource was being discarded in the U.S. While taking on the beverage industry was a big goal--high-hanging fruit--it was worth the risk because Mark believed passionately that it could change the world. After years of hard work, ZICO Coconut Water became a huge success, and was eventually sold to Coca-Cola for more than $200 million.This book is about harnessing your values to make money and produce a product or service that will truly resonate with consumers, bring you joy and fulfillment, and leave a mark on the world. Large incumbent corporations often try to trick this savvy audience through packaging or advertising, but customers see through it and instead are drawn to insurgent brands derived from the founders' passion and positive impact in the world.
Number of Pages: 230
Genre: Business + Money Management
Sub-Genre: Green Business, Management, Entrepreneurship
Format: Hardcover
Publisher: Penguin Group USA
Author: Mark Rampolla
Language: English
Street Date: July 19, 2016
TCIN: 50780396
UPC: 9780399562129
Item Number (DPCI): 248-11-3271
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$19.04
MSRPReg: $28.00 Save $8.96 (32% off)
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overall: 5 out of 5 stars, see all reviews

Most recent reviews

Making business accessible

(would recommend)
5 out of 5 stars
himri 1 year ago
'High-Hanging Fruit : Build Something Great by Going Where No One Else Will' is a book that you will recall more than once after having read it. For one, if you have already bought into the coconut drink market, then you will either have tried 'Zico' or their opponent 'vita coco' coconut water. Whi...see moreof the reviewer's review
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