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Hospitality Marketing Management (Paperback) (David C. Bojanic & Robert D. Reid)
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Hospitality Marketing Management, 6th Editionexplores marketing and themes unique to hospitality and tourism. The 6th edition presents many new ideas along with established marketing principles, exploring not only the foundations of marketing in the hospitality world but also new trends in the industry.
Number of Pages: 371.0
Genre: Business + Money Management