Loading, please wait...
:

product description page

Hospitality Marketing (Paperback) (David Bowie)

Hospitality Marketing (Paperback) (David Bowie) - image 1 of 1

About this item

This introductory textbook shows you how to apply the principles of marketing within the hospitality industry.

Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasizes topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities.

This 3rd Edition has been updated to include:

  • coverage of hot topics such as use of techonology and social media, power of the consumer & effect on decision making, innovations in product design and packaging, ethical marketing and sustainability marketing

  • additional Online Resources including: PPT, test bank of questions, weblinks & additional case studies

  • New/updated international case studies looking at a broad range of hospitality setting such as restaurants, cafes and hotels.

  • Features: New discussion questions at the end of each chapter

Number of Pages: 410
Genre: Business + Money Management
Format: Paperback
Publisher: Taylor & Francis
Author: David Bowie
Language: English
Street Date: November 21, 2016
TCIN: 51771577
UPC: 9781138927483
Item Number (DPCI): 248-33-8356
If the item details above aren’t accurate or complete, we want to know about it. Report incorrect product info.
$69.95
Shipping
In stock - free standard shipping with REDcard
Not in stores

Ratings & reviews

Prices, promotions, styles and availability may vary by store & online. See our price match guarantee. See how a store is chosen for you.


*See offer details. Restrictions apply. Pricing, promotions and availability may vary by location and at Target.com.