product description page

How Brands Grow : Including Emerging Markets, Services and Durables, New Brands and Luxury Brands

$39.95
shipping to 94043 only 2 left
get it from Mon, Apr 30 - Tue, May 1 with standard shipping.
free order pickup not available
not sold at Manhattan Herald Square

about this item

Following the success of international bestseller How Brands Grow: What Marketer's Don't Know comes a new book that takes readers further on a journey to smarter, evidence-based marketing.How Brands Grow Part 2, by Jenni Romaniuk and Byron Sharp, is about fundamentals of buying behaviour and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity.Ride the next wave of marketing knowledge with insights such as how to build Mental Availability, metrics to assess the strength of your brand's Distinctive Assets and a framework to underpin your brand's Physical Availability strategy. Learn practical insights such as smart ways to look at word of mouth and the sort of advertising needed to attract new brand buyers.This book is also a must read for marketers working in emerging markets, services, durables and luxury categories, with evidence that will challenge conventional wisdom about growing brands in these markets. If you've ever wondered if word of mouth has more impact in China, if luxury brands break all the rules of marketing or if online shoppers are more loyal to brands or retailers, this book is for you.If you read and loved How Brands Grow, it's time to move to the next level of marketing. And if you haven't, get ready -- this book will change the way you think about marketing forever.

more to consider

  • House Matters in Divorce : Untangling the Legal, Financial and Emotional Ties Before You Sign on the

    $11.52

  • How Brands Grow : What Marketers Don't Know (Unabridged) (MP3-CD) (Byron Sharp)

    $8.99

  • Thinking, Fast and Slow (Reprint) (Paperback) by Daniel Kahneman

    $9.89

  • History of Pirates (Paperback) (Brenda Ralph Lewis)

    $25.45

  • First Things First! : New Branding and Design for New Businesses (Hardcover)

    $40.80

recommended

  • Employment Discrimination (Paperback) (Joel Wm. Friedman)

    $50.30

  • Thousands : Poems (Paperback) (Lightsey Darst)

    $11.56

  • Love Print Throw Pillow Collection - Surya

    $25.49 - $33.99

  • Garmin Vivosmart® 3 Fitness Assessment Monitor Small/Medium - Black

    $119.99

  • Five finger death pu - Wrong side of heaven/Righteous v1 (CD)

    $12.29


from the manufacturer


guest reviews

Prices, promotions, styles and availability may vary by store & online. See our price match guarantee. See how a store is chosen for you.