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How Brands Grow : What Marketers Don't Know (Unabridged) (MP3-CD) (Byron Sharp)

How Brands Grow : What Marketers Don't Know (Unabridged) (MP3-CD) (Byron Sharp) - image 1 of 1

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This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty,How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

It is the first audiobook to present these laws in context and to explore their meaning and application. The most distinctive element to this audiobook is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contrary to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.

Edition: Unabridged
Genre: Business + Money Management
Sub-Genre: Marketing / General
Format: Mp3_cd
Publisher: Brilliance Audio
Author: Byron Sharp
Language: English
Street Date: April 5, 2016
TCIN: 51102224
UPC: 9781511383936
Item Number (DPCI): 248-15-5550
$8.99
MSRPReg: $9.99 Save $1.00 (10% off)

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