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How Coca-Cola Took over the World : And 100 More Amazing Stories About the World’s Greatest Brands

How Coca-Cola Took over the World : And 100 More Amazing Stories About the World’s Greatest Brands - image 1 of 1
$13.56
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about this item

A cross between a business book and a storybook, How Coca-Cola Took Over the World is a collection of 101 accessible, enjoyable and informative tales of some of the world’s greatest brands, including Tiffany’s, Mercedes, Apple, Pinterest, Chanel No. 5, Corona, Brewdog, Spanx, LG, KFC, WWF, Guinness World Records and Coca-Cola. The stories are arranged into sections covering brand origins, brand naming and identity, marketing strategy, communication, innovation, and repositioning and renovation. For each story, the author has drawn a moral – a marketing principle that can be applied to many brand and marketing challenges facing businesses today. When pulled together as they are by the author in the final chapter, they provide the reader with a compelling and inspirational toolbox.
Number of Pages: 335.0
Genre: Business + Money Management
Format: Paperback
Publisher: Baker & Taylor Pub Serv
Author: Giles Lury
Language: English
Street Date: June 6, 2017
TCIN: 52143175
UPC: 9781911498254
Item Number (DPCI): 248-41-8088

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