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How Consumer Culture Controls Our Kids : Cashing in on Conformity (Hardcover) (Jennifer Hill)

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Hill investigates the impact of consumer culture (specifically, commercialism targeted to children) on children's values, wants, and identities. Part of the Childhood in America series, chapter titles are as follows, Culture Jamming and Other Ventures, I Buy, Therefore I Am, For and Against the Child as a Consumer, Democracy versus Consumer Capitalism, and Primed to Consume. Of special note is the chapter quoting young people themselves about their wants and desires. The text also covers the recent advertising invention of the “tween.” An interview questionnaire for research with children is included. Annotation ©2016 Ringgold, Inc., Portland, OR (

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