product description page
How Consumer Culture Controls Our Kids : Cashing in on Conformity (Hardcover) (Jennifer Hill)
About this item
Hill investigates the impact of consumer culture (specifically, commercialism targeted to children) on children's values, wants, and identities. Part of the Childhood in America series, chapter titles are as follows, Culture Jamming and Other Ventures, I Buy, Therefore I Am, For and Against the Child as a Consumer, Democracy versus Consumer Capitalism, and Primed to Consume. Of special note is the chapter quoting young people themselves about their wants and desires. The text also covers the recent advertising invention of the “tween.” An interview questionnaire for research with children is included. Annotation ©2016 Ringgold, Inc., Portland, OR (protoview.com)
This gripping book considers the history, techniques, and goals of child-targeted consumer campaigns and examines children's changing perceptions of what commodities they "need" to be valued and value themselves.
Number of Pages: 274
Genre: Social Science, Business + Money Management
Sub-Genre: Consumer Behavior, Children's Studies, Advertising + Promotion
Series Title: Childhood in America
Publisher: Greenwood Pub Group
Author: Jennifer Hill
Street Date: November 2, 2015
Item Number (DPCI): 247-46-7412
If the item details above aren’t accurate or complete, we want to know about it. Report incorrect product info.