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How Metaphors Matter in New Media : Transcoding the Digital - by Marianne Van Den Boomen (Paperback)

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How Metaphors Matter in New Media examines the role of metaphors in our daily encounters with computers and networks. While concepts such as that of the desktop and the window may be easily recognized, this study reveals the vast wealth of metaphors, ranging from icons and e-mail to Facebook friends, tweets, and cyberspace, that are a part of technology today. These and other metaphors frame how we access the black boxes of software and machinery, which in turn organize and reconfigure society. A wide-ranging examination drawn from theories of metaphor, this book is an innovative treatment of today’s digital media.
Number of Pages: 288.0
Genre: Social Science
Series Title: Mediamatters
Format: Paperback
Publisher: Univ of Chicago Pr
Author: Marianne Van Den Boomen
Language: English
Street Date: April 15, 2018
TCIN: 51684537
UPC: 9789089647689
Item Number (DPCI): 248-28-4596

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