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How to Become a Rock Star Chef : 11 Steps to Dominate Your Market in the New Digital Economy (Hardcover)

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Digital Marketing and Celebrity Chef Branding expert Mark Garcia shares hard-won advice and real life examples on how chefs, restaurateurs and food-service professionals can connect and engage with customers, so that they can dominate their competitive marketplace.

In his passionate, streetwise style, Chef Mark Garcia’s mission is to strengthen the positioning and messaging of chefs, restaurateurs and food-service professionals by training them on best practices and techniques that lead to profitable digital marketing campaigns and promotions.

With the massive proliferation and constant evolvement of digital, social and mobile media platforms in the past few years, the winning recipe of content and engagement is different now. Yes, one must still have tremendous cooking talent, serve their customers flawlessly and provide value to the marketplace, but no entrepreneur, brand manager or corporation can deny the power and intimacy of digital marketing.

In the end, it’s all about how you engage and serve your customers and potential customers.

As a culinary professional, foodie or entrepreneur, your perspective and experiences have greater importance and market value than you probably ever dreamed. You can make a difference in the world. One of the best ways to do that is to learn how to harness the power of the New Digital Economy

In How To Become A Rock Star Chef, legendary trainer Chef Mark Garcia gives you a peek behind the kitchen door into the New Digital Economy and reveals a simple 11-Step plan on how chefs, restaurateurs and food-service professionals can strategically position themselves, their brands or their services in the digital marketplace and significantly increase their bottom line.
Number of Pages: 146
Genre: Business + Money Management
Sub-Genre: Marketing / General, Training, E-Commerce / Internet Marketing
Format: Hardcover
Publisher: Ingram Pub Services
Author: Mark Garcia
Language: English
Street Date: May 17, 2018
TCIN: 16260693
UPC: 9781630471033
Item Number (DPCI): 247-10-7339
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$24.25
MSRPReg: $37.95 Save $13.70 (36% off)
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