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How to Draw Type and Influence People - by Sarah Hyndman (Paperback)

How to Draw Type and Influence People - by  Sarah Hyndman (Paperback) - image 1 of 1
How to Draw Type and Influence People - by  Sarah Hyndman (Paperback) - image 1 of 1
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About this item

Specifications

Number of Pages: 128

Genre: Art

Sub-Genre: Graphic Arts

Format: Paperback

Publisher: Laurence King

Book theme: Typography

Author: Sarah Hyndman

Language: English

Street Date: May 2, 2017
TCIN: 51767972
UPC: 9781780679754
Item Number (DPCI): 248-32-9697

Description

We are all type consumers and interact with type in our everyday lives. Typefaces in all shapes and sizes evoke an emotional response and trigger associated memories before we've even read the words.

How to Draw Type and Influence People shows how we use type to understand different messages. Each typeface is introduced and explained and then creative exercises show the reader how to draw each font and invite them to explore the associations evoked by the styles, to reveal why they have come about and how to create their own versions.

Ideal for all those who work with type daily, this book provides an accessible way in to the world of typefaces, for the general reader, but also graphic designers who want to explore fonts in more detail and design their own letterforms.

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