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How to Get to Know Your Customer - by Katie Tucker (Paperback)
About this item
Highlights
- If you run a small business, you probably wish you had access to the sophisticated market research techniques that big businesses have at their disposal.
- About the Author: Katie Tucker is an inspirational product leader with over 12 years' corporate experience leading teams and delivering stand-out products and services.
- 120 Pages
- Business + Money Management, Marketing
Description
Book Synopsis
If you run a small business, you probably wish you had access to the sophisticated market research techniques that big businesses have at their disposal. Imagine being able to really understand your customers!
Well, now you can. Katie Tucker reveals 10 simple road-tested tools and techniques that big businesses use and which YOU can use immediately to transform your market knowledge, in just 6 minutes!
From the Back Cover
If you run a small business, you probably wish you had access to the sophisticated market research techniques that big businesses have at their disposal. Imagine being able to really understand your customers!
Well, now you can. Katie Tucker reveals 10 simple road-tested tools and techniques that big businesses use and which YOU can use immediately to transform your market knowledge, in just 6 minutes!
Katie Tucker is an inspirational product leader with over 12 years' corporate experience leading teams and delivering stand-out products and services. She's the founder of Product Jungle, helping small businesses understand customers better. She is also a writer, speaker and author of the Jungle Juice newsletter.
About the Author
Katie Tucker is an inspirational product leader with over 12 years' corporate experience leading teams and delivering stand-out products and services. She's the founder of Product Jungle, helping small businesses understand customers better. She is also a writer, speaker and author of the Jungle Juice newsletter.
