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How to Import Wine : An Insider's Guide (Paperback) (Deborah M. Gray)

How to Import Wine : An Insider's Guide (Paperback) (Deborah M. Gray) - image 1 of 1

About this item

Since the 2011 publication of the first edition of How to Import Wine tectonic change has fundamentally reshaped the US wine business landscape. This comprehensively revised edition puts this new environment in a manageable, actionable context so that novices and veterans alike will be able to identify dangers and new opportunities in such areas as federal and state regulations, evolving distribution practices, the impact of social media and how to appeal to the new emerging tastemakers: Millennials. Drawing on her real-world experience of these new dynamics, Deborah M. Gray provides essential tools for the establishment of a progressive US wine importing business. As in her first book, she details the critical considerations in branding, packaging, pricing, licensing and regulations, shipping, warehousing, marketing, and more. The book is filled with specific examples of importing triumphs and failures, with particular interest paid to arguably the most important element of business success: acquiring and maintaining effective distribution.
Number of Pages: 304
Genre: Cooking + Food + Wine, Business + Money Management
Format: Paperback
Publisher: Independent Pub Group
Author: Deborah M. Gray
Language: English
Street Date: February 1, 2017
TCIN: 51551898
UPC: 9781935879404
Item Number (DPCI): 248-25-9390
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MSRPReg: $29.95 Save $9.59 (32% off)
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