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How to Research Trends : Move Beyond Trend Watching to Kick Start Innovation (Paperback) (Els Dragt)

How to Research Trends : Move Beyond Trend Watching to Kick Start Innovation (Paperback) (Els Dragt) - image 1 of 1

About this item

Understanding trends, the emerging values and needs of groups in society provides you with a foundation to innovate and create change. This book gives you a candid and unbiased overview of the trend research process. lt brings a structured, research-based approach to the table instead of a crystal ball.
'How to Research Trends' is practical, hands-on and offers multiple perspectives on researching trends for professionals and trend students around the globe. lt shows you that researching trends is a skill that combines the intuitive and the analytical. This book is written for everyone interested in human-centred innovation and for everyone interested in learning more about trend research. Trend research includes so much more than just hypes, styles and the latest gadgets. It studies change and provides an analysis of emerging shifts in people’s needs and wants. These trend insights are essential during any innovation process as a foundation to create future proof concepts that improve people’s quality of life.
Based on a 3 step method, you will learn in a hands-on way to scan your environment for signs of change, analyse your trend spots and apply your trend insights to kick start innovation. This book synthesises existing theories, concepts and ideas on trend research. The interviews with experts and students will guide you on your trend journey. This will help you to innovate and create change in the short and long term and execute your own trend research.
Number of Pages: 199
Genre: Business + Money Management
Format: Paperback
Publisher: Consortium Book Sales & Dist
Author: Els Dragt
Language: English
Street Date: September 5, 2017
TCIN: 51646294
UPC: 9789063694333
Item Number (DPCI): 248-27-4537
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$23.76
MSRPwas $34.95

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