Loading, please wait...

How to Succeed in the Relationship Economy - (Hardcover)

About this item

Specifications

Number of Pages: 208

Genre: Business + Money Management

Sub-Genre: Development

Format: Hardcover

Publisher: Advantage Media Group

Age Range: Adult

Book theme: Business Development

Author: Matt Lindsay & Xavier Van Leeuwe & Matthijs Van De Peppel

Language: English

TCIN: 77044959
UPC: 9781599326498
Item Number (DPCI): 247-35-3335

Description

"Truly new insights that lead to better decision making. "JELLE PRINS, DESIGN MANAGER, UBER In our changing consumer landscape, it's not enough to produce an outstanding product or service. To grow valuable relationships with customers, organisations must successfully bridge the gap between data and customer experience. This accessible book contains exhilarating practical examples and takes a refreshing look at how small and large businesses can harness the power of data and gain deep insights into customer needs by making a real connection, even at the kitchen table. The tools included are the key to change your organisation's culture to focus on both human relationships and analytics and grow a healthier financial bottom line. Learn how to: -find customers willing to build a long-term relationship -invest in loyal customers without going bankrupt -understand the impact of pricing -explore the power of big data with common sense -discover deeper customer needs Praise for How to Succeed in the Relationship Economy The authors look into the future of subscription economics as few can. It elegantly captures the change in the consumer landscape we are witnessing... This book is a must-read for anyone serious about evolving their business." --STACY SPIKES, Cofounder, MoviePass "A real milestone in a journey every business should have embarked upon a while ago. It's never too late to learn from the best, and I encourage you to dive deep into this most up-to-date guide available on data and customer experience." --VINCENT PEYREGNE, CEO, WAN-IFRA "A fascinating, real-world guide for businesses who want to harness the power of smart analytics to create meaningful and sustainable customer relationships." --DAVID CLINCH, Global News Editor, Storyful "We have moved from a transactional economy to a relational economy. This is a timely book ... because it provides us with the essential tools to manage this shift." --ERIK ROSCAM ABBING, Director, Livework Netherlands
If the item details above aren’t accurate or complete, we want to know about it. Report incorrect product info.

Recommended


From the manufacturer

No information loaded.

Guest Ratings & Reviews

No reviews yet! Be the first to help other guests.

Prices, promotions, styles and availability may vary by store & online. See our price match guarantee. See how a store is chosen for you.


*See offer details. Restrictions apply. Pricing, promotions and availability may vary by location and at Target.com.