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How to Write a Marketing Plan - 6 Edition by John Westwood (Hardcover)

How to Write a Marketing Plan - 6 Edition by  John Westwood (Hardcover) - image 1 of 1
How to Write a Marketing Plan - 6 Edition by  John Westwood (Hardcover) - image 1 of 1
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About this item

Specifications

Edition: 6 Edition

Number of Pages: 192

Genre: Business + Money Management

Sub-Genre: Careers

Format: Hardcover

Publisher: Kogan Page

Book theme: General

Author: John Westwood

Language: English

Street Date: June 28, 2019
TCIN: 76487290
UPC: 9780749498832
Item Number (DPCI): 248-30-1475

Description

How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With content on producing mini-plans and seizing new opportunities quickly, it also contains the most current information on email marketing, web usage, mobile commerce and social media.

Fully updated for 2019, this 6th edition now features even more practical exercises, useful templates, and top tips to help you develop this all-important business skill. Including helpful chapter summaries and a detailed sample marketing plan, How to Write a Marketing Plan is essential reading for anyone who wants to boost their product or business.

The Creating Success series of books...
Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.

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