I Can't Believe It's Not Butter! Light Buttery Spread - 15oz

The texture is very velvety and soft. Smells like butter. Great packaging to store away. Overall love this product for cooking. Ingredients are good. Effectiveness 👍🏽👍🏽

Okay once it has been melted but has an artificial taste and texture otherwise - would still buy it again as it’s a good healthy alternative to normal butter.

The first taste is fabulous, just like butter. But soon, as the product melts in the mouth, a musty aftertaste emerges. Is it from the plastic container? Or one of the ingredients? I don't know, but it's not subtle. Wish it wasn't there, but I taste what I taste.

It's very delicious and healthy! Love it on the toasted bread with honey and a nice vanilla latte drink!

Very disappointed with new Light I can't believe it's not butter. The taste is not as good and has far more calories. Old one 180 per 100g new one 252 per 100g. What is the improvement? As I couldn't always get this I would stock up when I saw it for sale. I won't bother anymore I will just get a supermarket brand instead and save some money.

Used it before and found ok bought 2 tubs and used both falls off knife doesn’t melt couldn’t even dissolve it with washing up liquid when cleaning out tub to recycle

I cant believe its not butter light used to be my go to for low calorie spread that acted in the same way and tasted as good as full fat versions but since something in the recipe changed I will no longer be buying it. The old version used to melt just like real butter but whatever change has been made means that it goes soft but it doesn't melt into toast or mashed potatoes or anything else you put it on hot. The taste is not the same either. So disappointed, we used to make special trips specifically to buy I cant believe its not butter but we won't be any more. I definitely can believe its not butter

I bought this this week and I can believe it tastes so good and lighter

I can't Believe It's Not Butter Light used to be my favourite 'healthy' spread but without any indication of doing so, they have changed the recipe and now it no longer melts! This is despite the tubs still saying 2Spread with it, Melt it, Blend it & G;laze it!" This new version is absolutely awful to use, especially if you want to melt it onto toast or vegetables. So sad when companies do this - and very wrong not to mark the packaging alerting buyers there has been a change. So I won't buy it anymore - and can't recommend that anyone else does!

Has this changed? Taste smell recipe all different recently. It doesn't even melt on toast, whats in this?? Before I would rated this 5 stars!

Don't know who all these people are that are writing positive reviews. Clearly they have NEVER tasted real butter. Or maybe this company is paying people to write reviews. This product tastes NOTHING anywhere near resembling butter. Bland, chemical taste and melts in your hands right out of the fridge even before you get the wrapper all the way off. Someone should sue the manufacturer for selling this product.

I live in San Diego and only have the LIgHt 15oz version. Have you stopped making the large tub?

We love this "butter" and use it almost daily. The only complaint I have it that I wish it was available in the larger tub like the Original ICBINB. We have a large family and go through that tiny container fast. We would love to buy it in bulk!

This butter is so amazing you really can't believe It's Not Butter I put it on crackers and flatbreads you could even add it into recipes you wouldn't know the difference it is so delicious and in a world will people complain I just wanted to give a positive review and feedback to the company that this is an amazing product and I appreciate it. Thank you

Why would i want to eat fake butter when butter is real? What kind of alternate universe is this where we are told to eat plastic butter? Butter is delicious.

Similar to the pricier Flora. To save money, I looked around for a less expensive, lower-fat margarine than the Flora Light I've been using for years. The only difference in this product is the packaging.

I found out that the name of this brand's products are 100% accurate. It's absolutely NOT butter. They originally made it to help plump up turkeys and they weren't able to tolerate it so they didn't continue with giving it to them. They put yellow food coloring on it and gave it to humans. It doesn't even melt on any flame or hot food. It's not something I can eat or imagine serving again.

Only butter I buy. My boyfriend can't handle dairy so this is what I use for my cooking. Tastes great and I actually prefer it over actual butter!

I really like this butter and just like it’s name, I really can’t believe it’s not butter!Even this light version doesn’t taste any different to me so why not ya know! Super yummy I use on everything!

I use this on a daily basis. It’s not the same as regular butter, no. But if you’re looking for a better, healthier option to regular butter… THIS is it!! Works well in many ways - to butter toasts, sauté veggies, all general cooking needs. Hands down, a go-to for me!