About this item
I Can't Believe It's Not Butter! Original offers fresh butter taste with no artificial preservatives. It is made with real, simple ingredients like a delicious blend of oils, purified water, and a pinch of salt. This irresistibly creamy spread contains no artificial flavors, no artificial preservatives, and 0g of trans fat per serving.
Contains: Soy, Milk
May Contain: Milk
Serving Size: 1.0 tablespoons
Store: In a Refrigerated location at Refrigerated
Exterior Container: Plastic Tub
Dietary Needs: Gluten free, 0 grams trans fat, Kosher
State of Readiness: Ready to eat
Servings: 90.0, Approximate
Exterior container weight: 45.0 ounces
Milk source: Cow
Item Number (DPCI): 284-13-0035
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A product that has an unqualified independent third-party certification, or carries an on-pack statement relating to the finished product being gluten-free.
A product that meets Target's definition of "Minimum Requirements" in the Food "wellness standard": no synthetic flavors, synthetic colors, synthetic preservatives, or synthetic sweeteners; no high fructose corn syrup; no added synthetic trans fat.
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Most recent reviews
Not as Buttery
4 out of 5 stars
jdgordon — 22 days ago
I have been a user of ICBINB since I first tried it back in 2010. I have noticed a difference in the taste lately; I assume it is due to the new changes made in its manufacture. It is still good, but I will need to do some comparisons now with what I used to use in order to justify the expense. I...see moreof the reviewer's review
Great Taste in Mashed Potatoes
5 out of 5 stars
CindyFin — 5 months ago
I've always been a butter person. But I must say I love the taste of this product on potatoes. I use yellow gold potatoes for my mash and they come out delicious. I love this product on baked potatoes as well. I guess what I'm saying is use this product on anything potato!see moreof the reviewer's review
New formula a disappointment
3 out of 5 stars
Neal8400 — 9 months ago
I have been a loyal consumer of ICBINB (Light) for years. At first, it truly did taste like butter. It was amazing. But then the formula was changed (I believe, among other changes, buttermilk was eliminated). Now it tastes like every other margarine. I still buy it, more out of habit than anythin...see moreof the reviewer's review
Size of continer
1 out of 5 stars
WendyC0528 — 10 months ago
I enjoy ICBINB. Is there a continer 15 oz. & the other 65 oz. Please have a size between 30-36 oz. Thank you. [This review was collected as part of a promotion.]see moreof the reviewer's review
Best Spread Never!!!
5 out of 5 stars
Charla60 — 1 year ago
Eating at my godmother's house mostly every night in the early 80s, I saw she used this spread for everything, and her food was always delicious, so once I starting living on my own, I started using I can't believe it's not Butter, and have been using it ever since, which is over 25 years now. No m...see moreof the reviewer's review
5 out of 5 stars
Martin — 1 year ago
Yes I brought it into my home, dunno why I waited so long. When it is chilled it is still very much spreadable without destroying the toast. Even with home made pie crusts, the end result is perfect, that coming from years of using butter in the pie pastry. FABULOUS!see moreof the reviewer's review