$48.60 sale price when purchased online
$54.00 list price
Target Online store #3991
About this item
Highlights
- Achieve a flawless and radiant complexion with buildable medium coverage
- Experience the benefits of skincare ingredients while wearing makeup
- Support sustainable and eco-friendly practices with recyclable packaging
- Enhance your beauty while improving the health of your skin from within
Description
Introducing the new ILIA True Skin Serum Foundation - the weightless foundation that brings you buildable medium coverage and a natural, skin-like finish, all while providing active levels of skincare ingredients. This silky and breathable formula effortlessly melts into your skin, moving with you for a seamless blend that gives you a flawless and radiant complexion.
But what sets this foundation apart is its benefits - infused with active levels of niacinamide and allantoin, it not only provides coverage but also helps to smooth and soothe your skin with every wear. So, while you may be enhancing your beauty on the outside, you're also improving your bare skin from within. This product features high quality recyclable packaging.
Suggested Age: Adult
Color Palette: Light Tones
Skin Undertone: Neutral
Cosmetic Coverage: Buildable
Product Form: Cream
Skin Tone: Light
Beauty Purpose: Color Correction
Net weight: 1 fl oz (us)
TCIN: 1001670027
UPC: 818107028885
Origin: made in the USA
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 10 inches length x 6 inches width x 7 inches height
Estimated ship weight: 0.5 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: Beacon Beauty Center
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Looking for a serum foundation that is vegan and cruelty free. Is this it?
submitted by Joan - 5 months ago
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4.3 out of 5 stars with 538 reviews
Love this foundation
5 out of 5 stars
Joanne J. - 11 months ago
originally posted on ILIA Beauty
I love how it looks on the skin. Light weight and easy to apply . Looks so natural . Love it is a clean product!
Nice feel but poor coverage
4 out of 5 stars
Isadora Coelho D. - 11 months ago
originally posted on ILIA Beauty
[This review was collected as part of a promotion.] This is so nice on the skin but offers very poor coverage.
Good color match
5 out of 5 stars
Jaswant A. - 1 year ago
originally posted on ILIA Beauty
[This review was collected as part of a promotion.] Great color match. Feels good, not heavy or drying.
Greasy
3 out of 5 stars
Evalis H. - 1 year ago
originally posted on ILIA Beauty
Not for my skin. It goes on smoothly, has good coverage. Unfortunately, it turns into this sticky greasy mess. I’ve tried settling powders, oil cloths to absorb the shine and nothing works. I do have combination oil skin and should’ve considered this beforehand and perhaps read more reviews. Wanted to love it, but I’ll be moving on hoping to find something else clean and not greasy.
Beautifully Dewy!
5 out of 5 stars
Miriam O. - 1 year ago
originally posted on ILIA Beauty
[This review was collected as part of a promotion.] My complexion feels dewy and was a perfect match to my skin tone. I like the way is applies and how it makes my skin feel hydrated and looks flawless!
Perfect match
5 out of 5 stars
Lynette C. - 1 year ago
originally posted on ILIA Beauty
[This review was collected as part of a promotion.] I was a little skeptical about color matching online. I have never been able to get an exact match but I figured it had to be better thank what I had. I love this make up. Not only was it a perfect match, it was dewy and made my skin look fresh. No seeping into my wrinkles. Definitely purchasing again.
The Perfect Makeup Match
5 out of 5 stars
Natalie - 1 year ago
originally posted on ILIA Beauty
I've been using ILIA for a few years, and I'm in love with their makeup! ILIA rep, Natalie, helped me find my Spring color match, and it was perfect. I love this foundation because it feels light on the skin, even when building up the coverage. It has a velvety finish making my skin look great. There's no need to look elsewhere, buy it!
Great coverage
5 out of 5 stars
Blair H. - 2 years ago
originally posted on ILIA Beauty
[This review was collected as part of a promotion.] I wouldn't consider this full coverage but was def what I was looking for. Stays on all day. Smooth, natural finish.
A Perfect Match
5 out of 5 stars
- 2 years ago
originally posted on ILIA Beauty
So my husband said: Are you wearing makeup today? Your skin looks amazing, and, what’s the word, dewy? Also, it’s soft, you look really pretty. CUSTOMER FOR LIFE. First time ever that a foundation has truly matched and is easy to put on and blend. It felt great on my skin and looked natural. So grateful for the custom match team. 😍
Very happy
5 out of 5 stars
Brianna Kelly - 2 years ago
originally posted on ILIA Beauty
I like the texture and the way it makes my skin look healthy and vibrant. The coverage is good, too. Its not full-coverage, but hides slight discolorations and can be layered to cover more. What I typically do is use a concealer for some spots and put this over and it works really well.
Younger Skin
5 out of 5 stars
- 2 years ago
originally posted on ILIA Beauty
Kim 67 and didn’t want anything too heavy but needed some cover with lines , redness and this does the job. It gives my skin a slight youthful glow. Feels a little heavy when applying which I do with a brush but after a few minutes it tends to settle down. Next purchase I will try the finishing powder
poor match
2 out of 5 stars
Nancy Link - 2 years ago
originally posted on ILIA Beauty
Salina SF5 was too yellow for my complexion. I guess I need a light shade even though I've been told I hasve olive complexion.
Ilia serum liquid makeup
4 out of 5 stars
- 2 years ago
originally posted on ILIA Beauty
I love how this feels against my skin..goes on easy and stays 'til I wash off at night The only reason I didn't give it 5 stars is because it is a little too dark,. didn't want to send it back because It's too much trouble.. next time, I'll take a picture or pick a shade lighter. When I put it on though, it does not look too dark,. I would wear this darker shade in the summer and I still love it and the safe ingredients
Disappointed
2 out of 5 stars
- 2 years ago
originally posted on ILIA Beauty
I don’t like it because it’s oily and rubs off easily.
Way too dark
3 out of 5 stars
- 2 years ago
originally posted on ILIA Beauty
Picked what I thought was a lighter neutral color. WAY too dark. Will try again and make the correct color choice.
my. new fave
5 out of 5 stars
debi fries - 2 years ago
originally posted on ILIA Beauty
Love this flawless makeup and how it makes my skin glow
Great Color for me!
5 out of 5 stars
Stephanie Fitz-Gerald - 2 years ago
originally posted on ILIA Beauty
Salina is the best for my light/medium skin with Neutral undertones!
Color wrong
1 out of 5 stars
- 2 years ago
originally posted on ILIA Beauty
Color did not work, way too shiny. I used the clear powder over the top which helped but I had to put a great deal on.
1 reply from iliabeauty team - 2 years ago
Hi Barbara, Thank you so much for taking the time to review your True Skin Serum Foundation. I am so sorry to hear the formula fell short for you and for any frustration this has caused. We are so thrilled to see you were able to complete your return in our system and pick up a shade from your virtual match instead. We hope you are loving it! Please do not hesitate to reach out with any additional questions. We appreciate your time, have a great rest of your day. Warmly,
Looking for more…
2 out of 5 stars
- 2 years ago
originally posted on ILIA Beauty
The color was matched pretty good but it sits and highlights every crevice and pore and makes my skin look dry, even with primer. I’m disappointed because this product has so much potential!
Truly a beautiful foundation
5 out of 5 stars
- 2 years ago
originally posted on ILIA Beauty
I can't believe I picked the perfect match on the first try! I have combination skin with dry and oily patches and pores that get easily clogged. I'd rather not wear ANY foundation--but this one is about as perfect as it gets. It's light as a feather on the skin, spreads easily with either a brush or sponge, it's buildable where I need more coverage, does not accentuate lines or wrinkles, and my skin has a nice, healthy glow!! It also meshes well with my skincare products--no pilling. Hello? Perfection! Everything I want from a great foundation.