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Impossible to Ignore : Creating Memorable Content to Influence Decisions (Hardcover) (Ph.D. Carmen

Impossible to Ignore : Creating Memorable Content to Influence Decisions (Hardcover) (Ph.D. Carmen - image 1 of 1

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A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore—using the latest in brain science

Audiences forget up to 90 percent of what you communicate. A pragmatic approach for the effective communicator is to be deliberate about the 10 percent audiences do retain. Otherwise, content recall is random: the 10 percent is inconsistent among audience members.

Drawing on the latest neuroscience research, this practical step-by-step guide will show readers how to control the 10 percent that people do remember using attention triggers, memory magnets, and decision drivers. This scientifically proven framework will help business professionals consistently create memorable content that attracts attention, sharpens recall, and spurs a desired action.

Many experts have offered techniques on how to improve your own memory, but not how toimprove other people’s memory. Impossible to Ignore will enable you to control what your audience remembers—and memory is critical to action.

Carmen Simon, PhD, is the cofounder of Rexi Media, a presentation design and training company, and the creator of Presenter Pro, the #1 business app in 2008. She holds doctorates in both instructional technology and cognitive psychology.

Number of Pages: 273
Genre: Business + Money Management
Sub-Genre: Skills, Business Communication / Meetings + Presentations, Business Communication / General
Format: Hardcover
Publisher: McGraw-Hill
Author: Ph.D. Carmen Simon
Language: English
Street Date: May 11, 2016
TCIN: 50805478
UPC: 9781259584138
Item Number (DPCI): 248-11-4252
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