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Impossible to Ignore : Creating Memorable Content to Influence Decisions (Hardcover) (Ph.D. Carmen
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A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore—using the latest in brain science
Audiences forget up to 90 percent of what you communicate. A pragmatic approach for the effective communicator is to be deliberate about the 10 percent audiences do retain. Otherwise, content recall is random: the 10 percent is inconsistent among audience members.
Drawing on the latest neuroscience research, this practical step-by-step guide will show readers how to control the 10 percent that people do remember using attention triggers, memory magnets, and decision drivers. This scientifically proven framework will help business professionals consistently create memorable content that attracts attention, sharpens recall, and spurs a desired action.
Many experts have offered techniques on how to improve your own memory, but not how toimprove other people’s memory. Impossible to Ignore will enable you to control what your audience remembers—and memory is critical to action.
Carmen Simon, PhD, is the cofounder of Rexi Media, a presentation design and training company, and the creator of Presenter Pro, the #1 business app in 2008. She holds doctorates in both instructional technology and cognitive psychology.