About this item
This newest edition of the best-selling In Fashion offers a clear introduction to the fashion industry that is as dynamic as the business itself. Through concise language and full-color photographs, the text provides students with an overview of fashion, from its history, cyclical nature, and development, to the materials, producers, and retailers who impact the business on a global level. Whether their plans include design, product development, merchandising, buying, manufacturing, or entrepreneurship, students will gain a thorough understanding of how the industry works and what lies ahead for them professionally.
New to This Edition- Includes 40% new photographs, including more than 250 full-color photographs highlighting the people, practices, and techniques of the fashion business- Features 60% new topics in the "In the Fashion Spotlight", "Everything Old is New Again" and "Tools of the Trade" full-page color features- New boxed feature "Spotlight on Careers" helps students better understand the wide range of career opportunities in the fashion industry through interviews with industry professionals- Expanded coverage of fashion theories and the rise of athletic wear (Chapter 3)- Covers updated textile trends and innovations (Chapter 5), current omni-channel practices in retailing (Chapters 2 and 11) and new material related to digital and social media (Parts 1 and 4)- More focus on global aspects of the fashion industry and demographic influences such as increase in Hispanic population, middle eastern influences, effects of economics and politics on consumer choices throughout- End-of-chapter STUDIO exercises that relate chapter concepts to online student resources