Loading, please wait...
:

product description page

Inbound Marketing for Dummies (Paperback) (Scott Anderson Miller)

Inbound Marketing for Dummies (Paperback) (Scott Anderson Miller) - image 1 of 1

About this item

Any company can benefit from creating an inbound marketing strategy—small and large, both B2B and B2C. For a company to survive in today’s business climate, it has to embrace the new way of marketing and create a strategy around thought leadership and relationship building with inbound marketing.Inbound Marketing For Dummies will have everything a you need to know to create, execute, promote, and measure an inbound marketing strategy. With a vendor-neutral view on inbound marketing, this book will focus on easy to follow instructions on setting up a strategy and executing upon it, and the tactical resources needed to get up and running.Inbound Marketing For Dummies will help you survive in today’s complex business climate by showing you how to increase brand awareness, cement your brand loyalty, engage with potential buyers in a more conversational, human way, and attract new buyers to your site. You'll discover how to use your website, social media, blogging, viral marketing, and more to pull in new buyers to your site and grow your relationship with existing customers. You will also have access to a variety of worksheets and checklists online to help you expand your inbound marketing education beyond the book.
Any company can benefit from creating an inbound marketing strategy?small and large, both B2B and B2C. For a company to survive in today?s business climate, it has to embrace the new way of marketing and create a strategy around thought leadership and relationship building with inbound marketing.

Inbound Marketing For Dummies will have everything a you need to know to create, execute, promote, and measure an inbound marketing strategy. With a vendor-neutral view on inbound marketing, this book will focus on easy to follow instructions on setting up a strategy and executing upon it, and the tactical resources needed to get up and running.

Inbound Marketing For Dummies will help you survive in today?s complex business climate by showing you how to increase brand awareness, cement your brand loyalty, engage with potential buyers in a more conversational, human way, and attract new buyers to your site. You'll discover how to use your website, social media, blogging, viral marketing, and more to pull in new buyers to your site and grow your relationship with existing customers. You will also have access to a variety of worksheets and checklists online to help you expand your inbound marketing education beyond the book.
Number of Pages: 367
Genre: Business + Money Management
Series Title: For Dummies
Format: Paperback
Publisher: John Wiley & Sons Inc
Author: Scott Anderson Miller
Language: English
Street Date: September 15, 2015
TCIN: 18772104
UPC: 9781119120506
Item Number (DPCI): 247-47-6989
If the item details above aren’t accurate or complete, we want to know about it. Report incorrect product info.
$25.99
MSRPReg: $26.99 Save $1.00 (4% off)
Shipping
In stock - free standard shipping with REDcard
Not in stores

Guest reviews

1
overall: 5 out of 5 stars, see all reviews

Most recent reviews

Inbound Marketing For Dummies

(would recommend)
5 out of 5 stars
Travis 3 years ago
Great overview of inbound marketing.see moreof the reviewer's review
Do you find this helpful?
yes (0)no (0)report

Prices, promotions, styles and availability may vary by store & online. See our price match guarantee. See how a store is chosen for you.


*See offer details. Restrictions apply. Pricing, promotions and availability may vary by location and at Target.com.