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Independent Filmmaking and Digital Convergence : Transmedia and Beyond (Hardcover) (Vladan Nikolic)
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Independent Filmmaking and Digital Convergence: Transmedia and Beyond offersa comprehensive analysis of the technological changes of the past few decades in independent film and media-making, and explores new strategies and practices in media production, exhibition and distribution for independent producers and content creators. The book address key questions like how to reach an audience at a time when media conglomerates and their products dominate the market, and simultaneously, there is an overabundance of content competing for viewer time. The book investigates what kind of stories we tell and why; how the audience has changed, and what their expectations are; what the various niche markets are for independent producers and creators in new media; and new models for media financing and distribution.