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Infant Formula, Added Rice Starch - 21.5oz - Up&Up™

Infant Formula, Added Rice Starch - 21.5oz - Up&Up™ - image 1 of 4

About this item

  • Prebiotic/Probiotic
  • Non-GMO
  • Simple Ingredients
    Simple Ingredients


  • Infant formula
  • Supports growth & development
  • Quantity: 21.5 ounces
Support your little one's health and growth with the nutritious mix of Added Rice Starch Infant Formula from up & up™. Featuring iron and added rice starch for babies who spit up frequently, this milk-based formula contains a thicker consistency designed to help keep the formula down as a better alternative than adding rice cereal yourself. The formulation also contains benefits like DHA and ARA to support brain and eye development for baby and can be nutritionally comparable to Enfamil AR and Similac Sensitive.
Contains: Milk, soy
May Contain: Milk, soy
Serving Size: 5.0 ounces
Baby Formula Focus: Brain development, eye development, spit up, immune system support, growth support
Base Ingredient: Milk
Store: In a Dry location at Room temperature
Exterior Container: Plastic Tub
Features: Non-GMO, Omega-3 DHA, added prebiotics
Dietary Needs: Gluten free, Kosher
Form: Powdered
State of Readiness: Mix
Servings: 30.8, Approximate
Age Stage: Infant
Package type: Individual item multi-serving
Exterior container weight: 21.5 ounces
TCIN: 14348287
UPC: 683744963369
Item Number (DPCI): 007-09-0239
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
A product that carries an unqualified on-pack statement about the product containing prebiotic or probiotic ingredients.
A product that has an independent third-party certification, or carries an unqualified on-pack statement relating to the final product being made without genetically engineered ingredients.
Simple Ingredients
Simple Ingredients
A product that meets Target's definition of "Minimum Requirements" in the Food "wellness standard": no synthetic flavors, synthetic colors, synthetic preservatives, or synthetic sweeteners; no high fructose corn syrup; no added synthetic trans fat.
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Most helpful positive reviews

works great for us

5 out of 5 stars
eamck 4 years ago
I tried this formula hoping to save a little money, and it works great. I think its even a little thicker than Enfamil. There's definitely a reduction in spit up, and it even works with our low flow bottle nipples. She even seems to have less gas with this formula. Now if Target would just start sel...see moreof the reviewer's review
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works great!

(would recommend)
4 out of 5 stars
kconk00 4 years ago
Our GI peds physician at the children's hospital recommended we try this for our baby who was spitting up constantly and very irritable. We tried breast milk, soy, and even expensive hypoallergenic formula with no success. We noticed after the first day a huge improvement with her spitting up. It co...see moreof the reviewer's review
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Great Price!!

5 out of 5 stars
Sadie's Mom 5 years ago
When it was time to switch my daughter over to formula she would spit up with the name brand stuff. I'm so glad her doctor recommended this. It not only stopped the spit up, but also saved us a little money along the way. I just wish they could keep it in stock in the store.
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Very Pleased!

(would recommend)
4 out of 5 stars
Shelly88 3 years ago
My husband and I had our first baby girl this past May and from the beginning she has had trouble with spitting up and keeping her formula down. We did similac for spit up and the Enfamil but it is just so expensive! So a friend told us about the target brand. So glad she did! It works just the same...see moreof the reviewer's review
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Most helpful negative reviews

Did Not Work for My Baby

(would not recommend)
1 out of 5 stars
Tuli 3 years ago
This formula is supposed to be comparable to Enfamil A.R in nutrition, and it seems like it is (based on the label), but it made my baby spit up more than she did on regular non A.R. formula. She suffered a terrible stomach ache and it constipated her. I wanted to like this because of the price, but...see moreof the reviewer's review
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Doesn't compare to enfamil...

(would not recommend)
2 out of 5 stars
mee0274 4 years ago
The powder is thicker and clumpier. It doesn't mix well with water, little clumps are left in the prepared formula no matter how much you shake it, which makes it a hassle to feed using a bottle because little clumps get stuck in the nipple. Makes baby poop VERY thick which is not great for little b...see moreof the reviewer's review
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(would not recommend)
1 out of 5 stars
Megan 1 year ago
We have been using Enfamil AR religiously and worked to slowly introduce this formula as a cheaper alternative. Extremely disappointed would be an understatement. This formula is very thin when mixed with water and came out of my daughter like lava. It didn't even remotely compare to Enfamil AR, w...see moreof the reviewer's review
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Upset Mother

2 out of 5 stars
Corissa 5 years ago
My son has reflux, my pediatrician recommended an added rice formula. We loved Enfamil AR but decided to try Up and Up because of price. I am very dissatisfied, the formula is not as thick as Enfamil AR (even after following the mixing instructions on the container) and after comparing the Enfamil c...see moreof the reviewer's review
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