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Infant Formula Soy (Compare to Similac® Soy Isomil and Enfamil® ProSobee) - 22oz - Up&Up™

Infant Formula Soy (Compare to Similac® Soy Isomil and Enfamil® ProSobee) - 22oz - Up&Up™ - image 1 of 1

About this item

  • Prebiotic/Probiotic
  • Simple Ingredients
    Simple Ingredients


  • Infant formula
  • Supports growth & development
  • Quantity: 22 ounces
For infants with fussiness and gas due to lactose sensitivity, look to Soy Infant Formula with Iron from up & up™. This lactose-free powder infant formula meets the nutritional needs of infants who prefer soy or have had soy recommended by their healthcare professional. It includes nutrients found in mother’s milk such as DHA and ARA which support baby’s brain and eye development. Plus, it's nutritionally comparable to Similac Soy Isomil and Enfamil ProSobee.
Contains: Soy
May Contain: Soy
Serving Size: 5.0 ounces
Baby Formula Focus: Fussiness, gas
Base Ingredient: Soy
Store: In a Dry location at Room temperature
Exterior Container: Metal Can
Features: Added prebiotics, soy-based
Dietary Needs: Gluten free, Kosher
Form: Powdered
State of Readiness: Mix
Servings: 32, Approximate
Age Stage: Infant
Package type: Individual item multi-serving
Exterior container weight: 22.0 ounces
up&up formulas provide complete nutrition just like many national brands
Shown to help support growth and development
Well tolerated and easy to digest
TCIN: 14034874
UPC: 683744962553
Item Number (DPCI): 007-09-0236
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
A product that carries an unqualified on-pack statement about the product containing prebiotic or probiotic ingredients.
Simple Ingredients
Simple Ingredients
A product that meets Target's definition of "Minimum Requirements" in the Food "wellness standard": no synthetic flavors, synthetic colors, synthetic preservatives, or synthetic sweeteners; no high fructose corn syrup; no added synthetic trans fat.
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Most helpful positive reviews


5 out of 5 stars
Nechelle 5 years ago
Our son was having a difficult time with milk based formulas. He had horrible gas and it made him extremely uncomfortable. We tried Targets Up & Up Soy and couldn't be more pleased. This formula dissolves better, there are really no air bubbles, doesn't smell/taste horrible and more importantly he l...see moreof the reviewer's review
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Complete life saver!

(would recommend)
5 out of 5 stars
MomOfTwo 2 years ago
With my first child I would only use a name brand formula. Now with my second that has completely changed. In the 6 weeks that my son has been here we have been through every formula from similac, enfamil, gerber, and others, he would be fine on the new one for a couple days and then we would be bac...see moreof the reviewer's review
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Great formula

5 out of 5 stars
MsTexas 5 years ago
We switched to soy formula about 2 weeks after our daughter came home due to stomach issues. We were buying the name brand powder, but then discovered Target's. It is almost exactly the same, and half the price!! It does lump sometimes when stirring, but so does the more expensive stuff. Great produ...
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Works for us!

4 out of 5 stars
Liza 6 years ago
After I finally figured out my baby's allergy I went to soy formula. I originally tried Enfamil Prosobee and it made her extremely constipated. I moved on to Target brand and have stayed with it. I would like it to dissolve a little better but it doesn't give her any issues and I certainly like t...see moreof the reviewer's review
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Most recent reviews

(would recommend)
5 out of 5 stars
Shellmc03 2 months ago
My daughter has been drinking this with no tummy troubles anymore. She’s 5 months old and I supplement with this soy formula. Great value!see moreof the reviewer's review
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Love this!

(would recommend)
5 out of 5 stars
Brittany 9 months ago
Just as good as similac soy isomil! I switched due to the price of name brand and I love this! My baby girl likes it just the same! Thanks Up and Up!
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(would not recommend)
1 out of 5 stars
L0obee 1 year ago
This product was horrible for my baby. He got extremely constipated and the formula itself smelled horrible. When he did drink it, it made him vomit a few times. I tried this due to the savings but had i known it would make my baby this sick, I would've never bought it.see moreof the reviewer's review
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Better than similac / prosobee

(would recommend)
5 out of 5 stars
NJShopper 1 year ago
verified purchaser
I tried many soy formulas with my twins, and I found that this one was the best. They were less gassy, spit up less, and the bottles were even easier to clean. I think this is because the target formula is a finer grain then the others. When you shake the bottle, you don't end up with clumps of f...see moreof the reviewer's review
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