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Influence : The Psychology of Persuasion (Paperback) (Robert B. Cialdini)

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Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles ofInfluence will move you toward profound personal change and act as a driving force for your success.

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

Number of Pages: 320
Genre: Psychology
Series Title: Harperbusiness Essentials
Format: Paperback
Publisher: HarperCollins
Author: Robert B. Cialdini
Language: English
Street Date: January 1, 2007
TCIN: 11474364
UPC: 9780061241895
Item Number (DPCI): 248-04-2907
$12.23
MSRPReg: $17.99 Save $5.76 (32% off)

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