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Innovating in a Service-Driven Economy : Insights, Application and Practice (Hardcover) (Richard

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The global digital revolution has changed consumer society, service expectations, and funding models forever. New companies have risen quickly to dominate sectors, processes, and markets. There is a new digitally enabled global consumer society, where new services through new channels dominate new products that are ubiquitous and quickly copied. Consumers inform one another, bypassing traditional marketing channels; companies integrate vertically and horizontally, breaking down old structures; venture capitalists in California push out pension fund managers in New York; value driven service innovation becomes the new driver of economic growth and social change. Value Driven Service Innovation explores these changes from the perspectives of leading thinkers and practitioners in the field of innovation today.

The global digital revolution has changed consumer society, service expectations, and funding models forever. New companies have risen quickly to dominate sectors, processes, and markets. There is a new digitally enabled global consumer society, where new services through new channels dominate new products that are ubiquitous and quickly copied. Consumers inform one another, bypassing traditional marketing channels; companies integrate vertically and horizontally, breaking down old structures; venture capitalists in California push out pension fund managers in New York; value driven service innovation becomes the new driver of economic growth and social change. Value Driven Service Innovation explores these changes from the perspectives of leading thinkers and practitioners in the field of innovation today.

Number of Pages: 216
Genre: Business + Money Management
Sub-Genre: Management, Consumer Behavior, Management Science
Format: Hardcover
Publisher: Palgrave Macmillan
Author: Richard Cuthbertson
Language: English
Street Date: September 30, 2015
TCIN: 46778024
UPC: 9781137409010
Item Number (DPCI): 247-52-1406

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