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Innovation and Entrepreneurship (Hardcover) (Peter Ferdinand Drucker)

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How can management be developed to create the greatest wealth for society as a whole? This is the question Peter Drucker sets out to answer inInnovation and Entrepreneurship. A brilliant, mould-breaking attack on management orthodoxy it is one of Drucker’s most important books, offering an excellent overview of some of his main ideas. He argues that what defines an entrepreneur is their attitude to change: ‘the entrepreneur always searches for change, responds to it and exploits it as an opportunity’. To exploit change, according to Drucker, is to innovate. Stressing the importance of low-tech entrepreneurship, the challenge of balancing technological possibilities with limited resources, and the organisation as a learning organism, he concludes with a vision of an entrepreneurial society where individuals increasingly take responsibility for their own learning and careers.


With a new foreword by Joseph Maciariello

Number of Pages: 346
Genre: Business + Money Management
Sub-Genre: General
Series Title: Routledge Classics
Format: Hardcover
Publisher: Taylor & Francis
Author: Peter Ferdinand Drucker
Language: English
Street Date: October 29, 2015
TCIN: 50882447
UPC: 9781138168343
Item Number (DPCI): 248-12-3814
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