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Innovation Management : Effective Strategy and Implementation (Paperback) (Keith Goffin & Rick Mitchell)

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Innovation management is one of the most important and challenging aspects of modern business. Innovation can be a fundamental driver of competitiveness, but it can also be risky and create uncertainty.

In the new edition of this leading text, the authors continue to blend successfully their industry experience with extensive academic research to provide a concise and practical approach to developing and implementing strategies. The tools they describe can be used to improve performance in both service and manufacturing companies, and the text is an excellent practical resource for students and managers alike.

Building on the success of the previous edition, this new edition offers:
• 86 international case studies that illustrate both the theory and practice of managing innovation and range from the service to the manufacturing and from the public to not-for-profit sectors
• New video feature featuring high-profile business managers from around the world
• Well-known and authoritative author team with a wealth of industry experience, who bring a unique authority and insight into innovation management
• Highly readable with a great mix of theory, case studies, frameworks and toolkit ensuring the content is both relevant and applied
• Critical reflections throughout on all aspects of innovation management combined with practical 'Management Recommendations' – making it a textbook that is highly relevant to managers.
• A comprehensive website with answers to questions in the book, the videos, and extensive lecturer resources

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