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Innovation Strategy for Enterprises in Emerging Economies : Case Studies for the Digital Age (Hardcover)

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With a special focus on innovation at the strategic level, this work explains how to use strategic, functional, and operational innovation to enhance the value chain and make more profit in developing economies. The book offers real examples and case studies from around the world, from major companies such as Amazon, Starbucks, Hershey, and Kellogg. Major themes are innovation in logistics, operations, marketing and sales, service, firm infrastructure, and technology development . The book’s final two chapters discuss innovation in Indian enterprises and offer many case studies from India. B&w charts, illustrations, diagrams, and flow charts are included. Distributed in North America by Turpin Distribution. Annotation ©2016 Ringgold, Inc., Portland, OR (protoview.com)
Number of Pages: 137
Genre: Business + Money Management
Sub-Genre: Economics / General, Development / Economic Development
Format: Hardcover
Publisher: Emerald Group Pub Ltd
Author: Anurag Satpathy & Arjun Agrawal & Sanjay Mohapatra
Language: English
Street Date: November 20, 2015
TCIN: 50374181
UPC: 9781785604812
Item Number (DPCI): 248-06-2425

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