Loading, please wait...
:

product description page

Insanely Simple : The Obsession That Drives Apple's Success (Reprint) (Paperback) (Ken Segall)

Insanely Simple : The Obsession That Drives Apple's Success (Reprint) (Paperback) (Ken Segall) - image 1 of 1

About this item

Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. It’s what helped Apple recover from near death in 1997 to become the most valuable company on earth in 2012.
As ad agency creative director, Ken Segall played a key role in Apple’s resurrection, helping to create such critical marketing campaigns as “Think Different” and naming the iMac.
This book makes you a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You’ll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process.
Segall brings Apple’s quest for Simplicity to life using fascinating (and previously untold) stories from behind the scenes. Through his insight and wit, you’ll discover how companies that leverage this power can stand out from competitors—and individuals who master it can become critical assets to their organizations.
Simplicity isn?t just a design principle at Apple?it?s a value that permeates every level of the organization. It?s what helped Apple recover from near death in 1997 to become the most valuable company on earth in 2012.
As ad agency creative director, Ken Segall played a key role in Apple?s resurrection, helping to create such critical marketing campaigns as ?Think Different? and naming the iMac.
This book makes you a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You?ll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process.
Segall brings Apple?s quest for Simplicity to life using fascinating (and previously untold) stories from behind the scenes. Through his insight and wit, you?ll discover how companies that leverage this power can stand out from competitors?and individuals who master it can become critical assets to their organizations.
Edition: Reprint
Number of Pages: 239
Genre: Business + Money Management
Sub-Genre: Strategic Planning, Management, General, Industries / Computer Industry, Creative Ability
Format: Paperback
Publisher: Penguin Group USA
Author: Ken Segall
Language: English
Street Date: April 30, 2013
TCIN: 14486641
UPC: 9781591846215
Item Number (DPCI): 248-82-3183
If the item details above aren’t accurate or complete, we want to know about it. Report incorrect product info.
$13.60
MSRPReg: $16.00 Save $2.40 (15% off)
Shipping
In stock - free standard shipping with REDcard
Not in stores

Ratings & reviews

Prices, promotions, styles and availability may vary by store & online. See our price match guarantee. See how a store is chosen for you.


*See offer details. Restrictions apply. Pricing, promotions and availability may vary by location and at Target.com.